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Athena's Best X Posts

@athenago

Discover Athena's best performing X content.

Athena has grown a big (and profitable) audience on X.

One of the reasons? The ability to create engaging content that got a lot of engagement.

Here are the 10 best posts (and why they worked):

Post #1

A
Athena
@athenago
In 1984, Haier was on the verge of bankruptcy. With over 600 employees, they barely produced 80 refrigerators monthly. Then their new CEO found 76 defective fridges. What he did next erased over $190,000 in debt and made Haier a $56.57 BILLION empire. Here's the story: ๐Ÿงต
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Why This Post Performed Well

This post taps into the power of storytelling and curiosity, which are both potent tools for engagement. Starting with a date, "1984," immediately sets a historical context, drawing readers in with a sense of nostalgia and intrigue. Mentioning Haier's struggle with bankruptcy and the specific number of "over 600 employees" paints a vivid picture of a company on the brink, making it relatable to anyone who's faced adversity. The specificity of "76 defective fridges" adds a tangible element to the narrative, making the problem feel real and urgent. The juxtaposition of being on the verge of bankruptcy to becoming a "$56.57 BILLION empire" creates a dramatic transformation that hooks the reader. The promise of a story, indicated by "Here's the story: ๐Ÿงต," teases a deeper dive, encouraging engagement as people are naturally curious about how such a turnaround was achieved. This blend of drama, specificity, and promise of insight is why the post performs well.

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