Tiago Forte's Best X Posts
@fortelabsTiago Fote talks about productivity. He got famous with his "Building A Second Brain" Course & Book.
Tiago Forte has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post resonates because it taps into the universal desire for self-improvement and introspection, especially as the year ends. The phrase "Discovering what you truly want for your life" is powerful. It speaks to the 30-something crowd who are often in a phase of life where they're reassessing goals and priorities. The idea of uncovering "subtle shades and deeper layers" adds a poetic touch, suggesting that this isn't just a mundane task but a meaningful journey. By framing the Annual Review as a simple task, it reduces the intimidation factor. People love actionable steps, and the promise of "a few questions to get you going" makes it accessible and actionable. The timing is perfect—end of year is when people naturally reflect and plan. Overall, the post is a perfect blend of inspiration and practicality, making it relatable and shareable.
Post #2
Why This Post Performed Well
This post hits home because it tackles a universal struggle—procrastination—by reframing it as a message from our brains. First off, it’s relatable. Who hasn’t battled with procrastination? By suggesting it’s a "silent message," the post shifts the blame from personal failure to a lack of clarity or purpose. This is comforting and empowering because it implies that the problem is fixable. The list format is a smart move. It’s quick to read, easy to digest, and gives readers a sense of control. The first point about clarity resonates with those who feel overwhelmed or directionless, while the second point about purpose taps into a deeper, existential need for meaning. Both points invite introspection, making the reader pause and think, "Is this why I’m procrastinating?" Ultimately, the post offers a fresh perspective, making it shareable and discussion-worthy. It’s a mini-epiphany wrapped in a social media post!
Post #3
Why This Post Performed Well
This post hits all the right notes for a 30-something audience juggling multiple responsibilities. First off, it taps into the universal desire for better organization—a topic that resonates deeply with anyone trying to balance work, life, and creative pursuits. The mention of "business, personal life, and creative work" covers all bases, making it relatable to a wide audience. The use of @NotionHQ adds credibility, leveraging the popularity of a well-known productivity tool. It's like saying, "Hey, I'm using this cool thing that you might've heard of, and it's working wonders for me." The promise of a "free Notion template" is the cherry on top. Who doesn't love free stuff, especially when it promises to make life easier? Lastly, the "thread" format suggests a deep dive, enticing those who crave detailed, actionable insights. It's a perfect blend of relatability, authority, and value, which is why it likely performed well.
Post #4
Why This Post Performed Well
This post resonates because it flips a common intellectual flex on its head. People love to boast about the number of books they've read, but this challenges that notion, suggesting that true value lies in application and sharing, not just consumption. It's a call to action that feels both achievable and noble, which is empowering. The post taps into the self-improvement culture, which is huge on social media. It speaks to those who are already inclined to read and learn but nudges them to take it a step further. The language is straightforward, yet it carries a depth that makes readers pause and reflect on their habits. By focusing on implementation and sharing, it appeals to the human desire for growth and connection. Plus, it's a bit of a humble brag for those who already do this, giving them a chance to feel validated and share their own experiences in the comments.
Post #5
Why This Post Performed Well
This post is a masterclass in the power of curiosity and anticipation. By saying "It's finally here!" without specifying what "it" is, the post taps into our natural curiosity. People love a good mystery, and this vague statement makes followers want to dig deeper to find out more. The word "finally" suggests that whatever has arrived was eagerly awaited, creating a sense of excitement and urgency. This taps into the psychological principle of scarcity—people want what they think is rare or in high demand. The simplicity of the post also makes it highly shareable. It's short, sweet, and easy to engage with, whether through likes, comments, or shares. Plus, the post’s brevity makes it ideal for mobile scrolling, where attention spans are short. Overall, this post is a perfect example of how less can be more when it comes to generating buzz and engagement on social media.
Post #6
Why This Post Performed Well
This post taps into a universal experience: the internet's overwhelming information buffet. It resonates because it calls out a common cognitive trap—mistaking information access for actual learning. The post's success lies in its relatability. Most people have felt that false sense of expertise after a Google deep dive. By highlighting the irony of feeling smarter but learning slower, it strikes a chord with those who’ve experienced information overload. The language is straightforward, making it accessible and shareable. It also plays on the ego, a powerful psychological trigger. Everyone likes to think they’re informed, but the post cleverly flips that notion, making readers question their own habits. The juxtaposition of "ego gets bigger" and "learning slows down" is a memorable twist that sticks with the audience. It’s a thought-provoking reminder that more isn’t always better, and that’s a message people love to share.
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