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Alex Hormozi's Best X Posts

@AlexHormozi

Author of $100 Million Offers. Business influencer

Alex Hormozi has grown a big (and profitable) audience on X.

One of the reasons? The ability to create engaging content that got a lot of engagement.

Here are the 10 best posts (and why they worked):

Post #1

AH
Alex Hormozi
@AlexHormozi
Solve rich people’s problems. They pay better.

Why This Post Performed Well

This post taps into a universal truth: the allure of wealth and the desire for financial success. By suggesting that solving problems for the wealthy pays better, it immediately grabs attention. It's a simple, yet powerful statement that plays on the idea of working smarter, not harder. The post resonates because it challenges the typical hustle culture by offering a more strategic approach to success. It hints at exclusivity and the potential for high rewards, which is enticing for anyone looking to elevate their financial status. Moreover, the post is short and punchy, making it easy to remember and share. It's almost like a secret tip or insider advice, which adds to its appeal. The underlying message is aspirational, encouraging people to think about how they can leverage their skills in a lucrative market. It's a clever way to inspire ambition and spark curiosity about new opportunities.

Post #2

AH
Alex Hormozi
@AlexHormozi
Before I met my wife, I never cracked $3,000,000 per year. 24 months after, I took home $17,000,000 in personal income. Some business lessons I’ve learned from her in no order:

Why This Post Performed Well

This post taps into a mix of curiosity, inspiration, and relatability, which is why it performed so well. First off, the headline grabs attention with its intriguing before-and-after scenario. People are naturally curious about dramatic transformations, especially when it involves such a massive leap in income. The mention of the wife as a catalyst for success adds a personal and relatable element. It suggests that personal relationships can have a profound impact on professional success, which resonates with many who believe in the power of partnerships. The promise of "business lessons" creates anticipation. Readers are eager to uncover the secrets behind this financial leap, especially when it’s framed as advice from a spouse, adding a unique twist to typical business advice. Lastly, the post subtly hints at the idea that success isn't just about hard work but also about who you surround yourself with, a principle that many find both motivating and validating.

Post #3

AH
Alex Hormozi
@AlexHormozi
People want you to lose because it helps them justify the risks they chose not to take.

Why This Post Performed Well

This post taps into a deep-seated psychological insight: the fear of judgment and the comfort of conformity. People often avoid risks because they fear failure or criticism. When someone else takes a risk and succeeds, it can make those who played it safe feel insecure about their choices. By suggesting that others want you to lose, the post validates the reader's fear of judgment and flips it on its head. It implies that the desire for your failure is about them, not you, which is empowering. The post also has a touch of defiance, encouraging readers to take risks despite potential naysayers. This resonates with the entrepreneurial spirit and the desire for self-improvement, which are popular themes on social media. The language is simple and direct, making it easy to understand and share. It's a thought-provoking statement that invites engagement, whether through likes, shares, or comments, as people reflect on their own experiences with risk and judgment.

Post #4

AH
Alex Hormozi
@AlexHormozi
A focused fool can accomplish more than a distracted genius.

Why This Post Performed Well

This post is a classic example of a short, punchy statement that resonates with a wide audience. First off, it taps into the universal struggle between focus and distraction, something everyone deals with, especially in our hyper-connected world. By contrasting a "focused fool" with a "distracted genius," it flips the script on conventional wisdom. People love a good juxtaposition, and this one challenges the idea that intelligence alone guarantees success. It’s empowering for those who might not see themselves as geniuses but believe in the power of hard work and dedication. The post is also incredibly shareable. It’s concise, easy to remember, and packs a motivational punch, making it ideal for retweets, shares, or even a quick screenshot to send to a friend. Finally, it appeals to the self-improvement crowd, a huge segment on social media, by suggesting that focus, something we can control, is the key to success.

Post #5

AH
Alex Hormozi
@AlexHormozi
The world belongs to those who can keep doing without seeing the result of their doing.

Why This Post Performed Well

This post taps into a universal truth: the struggle of perseverance without immediate gratification. It's relatable because most of us have been there—working hard without seeing instant results. The language is simple yet profound, making it easy to digest and share. The phrase "the world belongs to" implies a sense of ownership and success, which is aspirational. It suggests that those who persist are the real winners, creating a motivational vibe. Psychologically, it speaks to our need for validation and encourages resilience, which is particularly appealing to a 30-something audience who might be in the thick of career-building or personal growth. The post's brevity makes it easily shareable, and its universal message resonates across different life stages and goals. In essence, it offers a comforting reminder that patience and persistence are key, which is a timeless piece of wisdom that never goes out of style.

Post #6

AH
Alex Hormozi
@AlexHormozi
If you can be in a bad mood for no reason, you might as well be in a good mood for no reason.

Why This Post Performed Well

This post taps into a universal truth: emotions often arise without a clear cause. By flipping the script, it challenges the reader to take control of their mood, which is empowering. The simplicity of the message makes it easy to digest and share. It’s almost like a life hack, offering a quick mental shift that feels accessible to everyone. The juxtaposition of "bad mood" and "good mood" highlights the choice we have in our emotional state, making it relatable and actionable. For those scrolling through their feeds, it serves as a gentle reminder that they have more control than they might think. Plus, it’s a feel-good message that people love to share, spreading positivity. In a world where negativity often dominates, this post stands out as a beacon of light, encouraging a shift towards happiness. It’s a perfect blend of psychology, relatability, and shareability, making it a hit on social media.

Post #7

AH
Alex Hormozi
@AlexHormozi
How to stay poor: Start tomorrow. 🧵…

Why This Post Performed Well

This post is a clever play on reverse psychology, which instantly grabs attention. By framing the advice as "how to stay poor," it piques curiosity and makes people want to read on to avoid those pitfalls. The use of "Start tomorrow" is a masterstroke. It taps into the universal habit of procrastination, making it relatable to almost everyone. The emoji 🧵 signals a thread, indicating more valuable content is coming, which encourages engagement and keeps people scrolling. The post's structure is also crucial. It’s short, punchy, and to the point, making it easy to digest. It leverages the power of curiosity and fear of missing out (FOMO) by promising insights into common mistakes people make. This approach not only engages but also educates, offering value while subtly nudging readers towards self-improvement. Overall, it’s a smart mix of humor, relatability, and actionable advice that resonates well with the audience.

Post #8

AH
Alex Hormozi
@AlexHormozi
This is a frightening visual for me. The first dot is the amount of data Chat GPT 3 was trained on. The second is what chat GPT 4 is trained on. They are already doing demos. It can write a 60,000 word book from a single prompt. The only question I've had about AI…
Post image

Why This Post Performed Well

This post taps into a mix of curiosity and fear, two powerful emotions that drive engagement. By starting with "This is a frightening visual for me," it immediately hooks the reader with a sense of urgency and personal vulnerability. The comparison between Chat GPT 3 and Chat GPT 4 is a classic "before and after" scenario, which is a compelling way to show progress or change. People love visuals that simplify complex ideas, and even though there's no actual image here, the mention of "dots" lets the reader imagine the stark difference in data size. The mention of a 60,000-word book from a single prompt is mind-blowing and sparks the imagination, making people wonder about the future possibilities and implications of AI. Ending with "The only question I've had about AI…" leaves the reader hanging, encouraging them to think about their own questions and engage further.

Post #9

AH
Alex Hormozi
@AlexHormozi
Solve rich people’s problems. They pay better.

Why This Post Performed Well

This post taps into a few key psychological and market insights that make it resonate with people. First, it cleverly plays on the allure of wealth and the desire for financial success. By suggesting that solving rich people's problems is a pathway to higher earnings, it taps into a common aspiration many have: the pursuit of financial stability or abundance. The post is also short and punchy, making it easy to read and remember. It uses a bit of humor and irony, which can make it more shareable. The juxtaposition of "rich people's problems" with "they pay better" adds a layer of wit that can make the reader feel like they're in on a clever joke. Moreover, it subtly encourages a mindset shift—focusing on high-value problems can lead to high-value rewards. This can be motivating for those looking to elevate their career or business. Overall, it’s a simple yet effective message that speaks to ambition and practicality.

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