Brandon Longo | eCom SEO's Best X Posts

Why This Post Performed Well

This post is a classic example of leveraging scarcity and reciprocity to drive engagement. Firstly, the poster mentions spending "15 hours" to compile the list, which signals effort and value. People appreciate when someone else does the heavy lifting, especially when it saves them time and energy. By stating that the directories work for both "Local and Ecom Businesses," the post broadens its appeal, making it relevant to a larger audience. The call to action is simple yet effective: "Like + Comment 'Yes'." This creates a low barrier to engagement, making it easy for people to participate. Additionally, the requirement to follow ensures the poster gains new followers, capitalizing on the principle of reciprocity—people feel compelled to give back when they receive something valuable. Overall, the post taps into the human desire for free, valuable resources while cleverly using social media mechanics to boost visibility and engagement.