Katelyn Bourgoin's Best X Posts
@KateBourKatelyn helps product teams figure out who their best customers are and what triggers them to buy.
Katelyn Bourgoin has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post is short and sweet, but it packs a punch. First off, the phrase "Not gonna lie" is super relatable and conversational. It feels like you're chatting with a friend, which instantly makes people more engaged. The mystery element here is key. Saying "This one took me a minute" piques curiosity. People love a good puzzle or challenge, and they can't resist trying to figure out what you're talking about. Then, you hit them with "But once you get it, it’s magic." This is a classic setup and payoff. You're promising a reward for the effort, which is a great motivator. The word "magic" adds a sprinkle of wonder and excitement, making people eager to dig deeper. Overall, it's the perfect blend of intrigue, relatability, and promise of a satisfying "aha" moment that makes this post a winner.
Post #2
Why This Post Performed Well
This post is a masterclass in the art of minimalism. The phrase "Honestly? Makes sense" is short, sweet, and to the point, which is exactly what resonates with the fast-scrolling social media audience. It's vague enough to be universally relatable, sparking curiosity and encouraging engagement as people try to decipher its meaning. The post taps into the current cultural zeitgeist where authenticity is highly valued. By starting with "Honestly," it signals transparency and realness, which are qualities people crave in a world full of filters and facades. The simplicity of the message invites people to project their own experiences onto it, making it feel personal and relevant to a wide audience. Additionally, the post's open-ended nature encourages comments, likes, and shares as followers feel compelled to add their own interpretations or agree with the sentiment. It's a clever way to drive engagement without saying much at all.
Post #3
Why This Post Performed Well
This post likely did well because it taps into a universal love for humor, especially on a Sunday when people are winding down from the weekend and gearing up for the workweek. Sundays often come with a mix of relaxation and the looming "Sunday Scaries," so a funny post can provide a much-needed mood boost. Humor is a powerful tool on social media because it encourages sharing and engagement. People love to tag friends in funny posts or share them on their own profiles, which can increase the post's reach exponentially. The simplicity of the title, "Sunday funny," is also key. It's straightforward and doesn't require much mental energy to process, making it easy for users to engage with quickly. Plus, humor is a great way to build community and foster a sense of belonging, as people bond over shared laughs. Overall, it's a smart way to capture attention and spread some joy.
Post #4
Why This Post Performed Well
This post taps into a few psychological triggers that make it super engaging. First off, curiosity is piqued with the mention of a specific, impressive figure ($127,305) paired with the mystery of "How? Subtraction 👇". People love a good success story, especially when it seems attainable and comes with a twist. The idea of a one-person business making that much in a month is both inspiring and intriguing. It challenges the norm and makes followers wonder, "What am I missing?" The word "subtraction" is unexpected in a business context, which further hooks the audience. It suggests a counterintuitive approach, making people eager to learn more. Plus, the post is short and to the point, which is perfect for a quick scroll on social media. The promise of a simple yet effective strategy (subtraction) to achieve such success is irresistible and encourages engagement.
Post #5
Why This Post Performed Well
This post taps into the intriguing intersection of marketing and psychology, which naturally piques curiosity. By stating that marketing is "applied psychology," it reframes a familiar concept in a fresh way, making readers feel like they're about to uncover a secret. The mention of how "changing just one word or image" can have a "massive impact" plays on the human love for simplicity and efficiency—who doesn't want to make a big splash with minimal effort? The promise of "top 16 concepts" is a classic listicle approach, which is inherently appealing because it suggests a structured, digestible format. People love lists because they imply a comprehensive yet concise overview, perfect for busy professionals. The post also subtly appeals to the marketer's desire to be seen as knowledgeable and cutting-edge. By engaging with this content, they feel they're gaining valuable insights that could give them a competitive edge.
Post #6
Why This Post Performed Well
This post is a classic example of appealing to the "get-rich-quick" mindset, which is super enticing for many people. The headline is a masterclass in curiosity and intrigue. Who wouldn't want to know how to make nearly $15k in under an hour? It's a promise of efficiency, simplicity, and a big reward—three things that are incredibly attractive. The mention of "2 emails and a Google Doc" adds an element of surprise and relatability. Most people use these tools daily, making the achievement seem accessible and within reach. Psychologically, it taps into the fear of missing out (FOMO) and the desire for financial freedom. Market-wise, it targets entrepreneurs, side hustlers, and anyone looking to boost their income with minimal effort. The copy is concise and direct, making it easy to digest and share. Overall, it's a perfect storm of curiosity, relatability, and aspirational content.
Post #7
Why This Post Performed Well
This post taps into a few powerful elements that make it stand out. First, it mentions Elon Musk, a polarizing and high-profile figure who naturally draws attention. Love him or hate him, people have strong opinions about him, which means they're more likely to engage with content that features him. The phrase "masterclass on Price Anchoring" piques curiosity. It suggests that there's something valuable to learn, and who doesn't want to learn from a masterclass, especially when it's free on social media? The post also uses the word "notice," which plays into the fear of missing out (FOMO). Did you catch this? If not, you might feel compelled to read on to see what you missed. Finally, the promise of a thread indicates more in-depth content, which can be more engaging than a single post. It invites readers to dive deeper, increasing the likelihood of interaction and shares.
Post #8
Why This Post Performed Well
This post taps into a few psychological and market sweet spots that make it a hit. First off, the headline is a total attention-grabber. Running a $400K/year business solo? That's like the dream for many entrepreneurs and side hustlers. It immediately sparks curiosity and makes people want to know how it's done. Then, there's the promise of "lesser-known tools." Everyone loves a good secret, especially when it comes to productivity and efficiency. It suggests insider knowledge, which is super appealing because who doesn't want to be in-the-know? The structure of "7 tools" is also key. Lists are easy to digest and promise quick, actionable insights. Plus, odd numbers are known to perform better because they stand out more. Lastly, this post speaks directly to the hustle culture. It resonates with those who are always looking to optimize their time and resources, making it highly shareable among like-minded folks.
Post #9
Why This Post Performed Well
This post is a clever play on the psychology of pricing and choice architecture. By presenting three options, the post taps into the concept of "price relativity," where the middle choice (B) seems like a reasonable compromise, but the third option (C) suddenly appears as a luxury worth the splurge. The post uses the decoy effect, where option B makes C seem more appealing. People love feeling like they're getting a deal, and the royal bedroom villa feels like a significant upgrade for not too much more money. The post's open-ended question format ("Which one would you choose?") engages the audience immediately, inviting them to participate and reflect on their decision-making process. Additionally, the promise of further insights ("Let’s talk about Price Relativity") piques curiosity and positions the author as knowledgeable, encouraging readers to stick around for more valuable content. It's a smart mix of psychology, engagement, and authority-building.
Post #10
Why This Post Performed Well
This post likely did well because it taps into the universal desire to sell more effectively, a topic that resonates with entrepreneurs, marketers, and small business owners alike. The number "12" is specific and suggests a comprehensive list, which is enticing because it promises a wealth of information without being overwhelming. "Pricing psychology" is a buzzword that piques curiosity—people want to understand the science behind consumer behavior to gain a competitive edge. The phrase "sell more stuff" is casual and relatable, making the content feel accessible rather than overly technical or intimidating. It also suggests practicality; readers anticipate actionable tips they can implement immediately. This post appeals to the reader's desire for self-improvement and business growth, while the promise of psychological insights adds a layer of intrigue. Overall, the post is likely to attract clicks and shares because it offers valuable knowledge in a digestible format.
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