
Kieran Drew's Best X Posts
@ItsKieranDrewKieran Drew talks about online writing. He first blew up on X before starting also creating content on LinkedIn
Kieran Drew has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post hits the sweet spot for a few reasons. First off, the mention of "Mastery" by Robert Greene is a smart move. Greene's books have a cult following among self-improvement enthusiasts, so name-dropping him instantly grabs attention from that crowd. The post also taps into the power of curiosity. By saying it's "almost impossible to summarise" but then offering "10 of my favourite" ideas, it creates a sense of intrigue. People love lists and bite-sized content, so they’re likely to stick around to see what those 10 points are. Plus, the post is relatable. Who hasn’t struggled to summarize a book packed with insights? It feels authentic, like a friend sharing a personal recommendation, which builds trust. Lastly, the post is interactive. It invites engagement by sparking curiosity and encouraging readers to think about their own favorite takeaways from the book, which can lead to comments and shares.
Post #2

Why This Post Performed Well
This post is a masterclass in leveraging scarcity, social proof, and engagement tactics to drive action. First off, the mention of earning $320,000 in four months is a powerful hook. It taps into social proof and the allure of financial success, making followers curious about the strategies behind such impressive results. The offer of a "full video course" for free is incredibly enticing. Freebies are a proven way to attract attention, and when they promise valuable insights, they become even more irresistible. The call to action—RT and comment 'copy'—is a clever engagement strategy. It encourages interaction, boosting the post's visibility through retweets and comments. Adding a time limit of "30 hours only" creates urgency. People hate missing out, so this scarcity tactic nudges them to act quickly. Finally, the requirement to follow for a DM ensures the poster gains followers, expanding their reach for future content. This post is a win-win for both engagement and growth.
Post #3
Why This Post Performed Well
This post grabs attention right from the start with a dramatic and unexpected personal story. The opening line about breaking a neck is a powerful hook that makes readers curious. The stakes are raised even higher with the mention of a brain tumor and a severely bent spine. It's a classic example of storytelling that draws people in by presenting a seemingly negative situation but then flips it on its head by calling it "the best time of my life." This contradiction piques interest and compels readers to find out why. The promise of "10 incredible lessons" gives the post a clear structure and value proposition. People love lists because they’re easy to digest and promise actionable insights. Plus, the personal transformation angle is relatable and inspiring. It taps into the human fascination with resilience and overcoming adversity, making readers eager to learn from the author's unique experiences.
Post #4
Why This Post Performed Well
This post did well because it taps into a universal desire: the need to improve storytelling skills. Storytelling is a powerful tool in both personal and professional settings, and many people feel they could do better at it. The post starts with a bold statement, "Most people suck at telling stories," which immediately grabs attention. It challenges the reader, creating a sense of urgency and curiosity. The promise of avoiding "7 storytelling mistakes" is enticing because it offers a clear, actionable path to improvement. People love lists because they're easy to digest and provide a sense of accomplishment when completed. The guarantee of success if you follow the advice is a strong motivator, appealing to the reader's desire for certainty and results. Lastly, the thread emoji (đź§µ) signals a detailed, multi-part post, which suggests depth and value, encouraging engagement and shares.
Post #5
Why This Post Performed Well
This post hits the sweet spot for a few reasons. First, it tells a compelling transformation story. People love a good "zero to hero" narrative, and this one is relatable—especially for those stuck in traditional careers wanting a change. The post starts with a personal journey, which humanizes the author and builds credibility. It’s not just some random advice; it’s coming from someone who's been there, done that. The mention of making $10k per month is a concrete, enticing figure. It’s enough to spark curiosity without sounding unbelievable. Offering "7 great videos" for free is a double whammy. It promises value without any cost, which is a no-brainer for engagement. Plus, the number 7 is psychologically appealing—it's specific and manageable. Lastly, the post taps into the DIY spirit of learning online, which is super relevant for the digital-savvy crowd who are always looking to upskill.
Post #6
Why This Post Performed Well
This post hit a home run for a few reasons. First, it taps into the universal appeal of simplicity. Walking is something almost everyone can do, and framing it as "underrated" makes readers feel like they're in on a secret. The mention of "1,000 miles" since January adds a wow factor. It's a tangible number that makes people think, "Wow, if they can do it, maybe I can too!" The phrase "the results have been insane" is a teaser that piques curiosity. People love transformation stories and want to know what "insane" results they could achieve themselves. Lastly, the promise of life change with "such a simple exercise" is a powerful motivator. It suggests that significant improvements don't require drastic measures, which is comforting and inspiring. The post is relatable, aspirational, and leaves readers wanting more, making it a winner in engagement.
Post #7
Why This Post Performed Well
This post hits home because it taps into a universal human experience: the fear of judgment. It's short, punchy, and gets straight to the point, making it perfect for the quick-scroll nature of social media. People in their 30s often find themselves at a crossroads in life, juggling career, family, and personal growth. This statement challenges them to reflect on what really holds them back. It's not failure itself—it's what people might think about that failure. This post resonates because it offers a fresh perspective on a common fear, making it highly shareable. It's also empowering; it subtly suggests that overcoming the fear of judgment can lead to personal freedom. The post's simplicity makes it easy to remember and repeat, encouraging engagement. In essence, it taps into the social media user's desire for self-improvement and validation, making it a hit in the digital world.
Post #8
Why This Post Performed Well
This post is a classic example of hooking the audience right from the get-go. Starting with a bold statement like "Most people suck at writing" instantly grabs attention. It's a bit provocative, and who doesn't love a little controversy? The promise of "10 writing secrets" taps into the human desire for improvement and mastery. Everyone wants to be better at something, and writing is a skill many people wish they could improve. The use of "I guarantee you won’t" adds a layer of credibility and assurance. It's like saying, "Trust me, this will work." The thread emoji (🧵) signals that there's more valuable content to come, encouraging people to click and read further. It's a subtle call to action. Overall, the post is short, punchy, and promises value, making it irresistible for anyone looking to up their writing game. Plus, who doesn't love a good list of secrets?
Post #9
Why This Post Performed Well
This post did well because it taps into a universal desire for self-improvement and personal growth, which is a hot topic for many people in their 30s. The opening line is a hook—it promises life-changing results, which immediately grabs attention. The mention of journaling, a familiar concept, creates a connection with the audience, but the twist is where the magic happens. By acknowledging that most journaling routines are "boring and repetitive," the post validates a common frustration, making readers feel understood. Then, it introduces a "new system" that's "100x more fun" and "100x more impactful," creating curiosity and a sense of urgency to learn more. The numbers "100x" are bold and eye-catching, suggesting a dramatic improvement that intrigues readers. Finally, the promise to reveal "how to journal right" offers a clear takeaway, encouraging engagement and shares as people are eager to discover the secret to this transformative habit.
Post #10
Why This Post Performed Well
This post hits a sweet spot by leveraging the credibility and allure of two financial legends: Warren Buffett and Charlie Munger. First off, name-dropping Buffett immediately grabs attention. He's a household name, and when he calls someone "the smartest man he knows," people listen. It's like getting a recommendation from your most trusted friend. The mention of a "$991 billion empire" adds a layer of awe and aspiration. That’s a number that makes people sit up and take notice. It’s not just about money; it’s about the success and wisdom behind it. The promise of "10 of his best ideas" is the hook. Lists are easy to digest, and people love actionable insights they can apply to their own lives. Lastly, the focus on "decision making, rationality, and success" speaks to the core desires of the audience—everyone wants to make better decisions and succeed. It's a compelling mix of authority, aspiration, and practical value.
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