Marc Lou's Best X Posts
@marc_louvionMarc Lou is a indie-hacker who codes and ships SAAS products
Marc Lou has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post hits the sweet spot for a few reasons. First, it taps into a common pain point—spending too much time behind a computer. Loads of people can relate, especially those working desk jobs. The post promises a solution to a problem many face: finding a fitness routine that fits into a busy, sedentary lifestyle. The allure of "easy," "almost $0," and "energizing" is irresistible. Who wouldn't want a fitness routine that's simple, affordable, and boosts energy? The structure is also key. The post teases "6 rules," creating curiosity. People love lists because they promise quick, digestible information. The informal, conversational tone makes the post feel like advice from a friend, rather than a hard sell. Plus, it suggests a personal success story, which adds authenticity and credibility. Overall, it’s a clever mix of relatability, curiosity, and practicality that makes people want to read more.
Post #2
Why This Post Performed Well
This post hits the jackpot for a few reasons. First off, the raw, emotional language grabs attention right away. "FUCK YEAH" is a bold opener that screams excitement and triumph, instantly pulling readers in. The achievement of making $1M is a universally appealing milestone, especially for the 30-something crowd who are hustling to make their mark. It's aspirational and relatable. The breakdown of numbers—85% profit, 80% in the last year—adds legitimacy and intrigue, making people wonder, "How did they do it?" The mention of personal struggles like burnouts and depression adds a layer of authenticity. It’s not just a highlight reel; it’s a real journey with ups and downs. Finally, the shout-outs to hard work, JavaScript, and the wife humanize the post. It’s a subtle nod to the support systems and skills that made the success possible, making it relatable and inspiring for others.
Post #3
Why This Post Performed Well
This post taps into the entrepreneurial spirit and curiosity of its audience by presenting a bold claim: growing a startup with zero followers and zero dollars. It's a hook that immediately grabs attention because it challenges the common belief that you need significant resources to succeed. The promise of "300 visitors a day from Google, for free" is a powerful motivator. It suggests a secret or hack that the reader can learn and apply, which is enticing for anyone looking to boost their startup's visibility without spending money. The use of "programmatic SEO" adds an element of intrigue and authority. It sounds technical and advanced, suggesting that the author has specialized knowledge. The downward arrow (↓) is a visual cue that encourages readers to keep reading. It creates a sense of anticipation and directs attention to the content that follows, making it more likely that the audience will engage further.
Post #4
Why This Post Performed Well
This post taps into a universal feeling—luck. Everyone, at some point, has felt like they've stumbled upon a stroke of good fortune. The phrase "You just got lucky" is short, relatable, and instantly evokes curiosity. It plays on the idea that life can be unpredictable and sometimes things just fall into place without any rhyme or reason. This resonates with people who have experienced unexpected success or serendipity. The post's simplicity makes it easy to share, and its open-ended nature invites engagement, as followers might comment with their own "lucky" stories. The use of the word "just" implies immediacy, making it feel relevant and timely. Psychologically, it appeals to our desire for validation and acknowledgment of our successes, even if they're random. Overall, it's a clever way to spark conversation and connect with an audience who appreciates the unpredictable nature of life.
Post #5
Why This Post Performed Well
This post taps into a couple of key psychological triggers that resonate with the audience. First, there's the allure of simplicity. In a world where tech stacks can get overwhelmingly complex, the idea of a "simple — not fancy — tech stack" is refreshing. It suggests that you don't need to overcomplicate things to be successful, which is a comforting thought for many. Second, there's the credibility factor. Mentioning "21 products" and "550,000 page views per month" adds a layer of authority. It’s not just a claim; it’s backed by impressive numbers. This makes the audience more likely to trust and engage with the content. Additionally, the post subtly challenges the norm. By saying "I never change my tech stack," it goes against the grain of constantly updating and upgrading, which piques curiosity. Overall, it’s a mix of simplicity, authority, and a dash of contrarian thinking that makes this post stand out.
Post #6
Why This Post Performed Well
This post resonates because it’s a raw, relatable journey of failure, perseverance, and eventual success. The author’s vulnerability in sharing personal setbacks—like leaving a relationship, moving countries, and living with parents—strikes a chord with anyone who's faced similar struggles. The narrative arc from failure to success is compelling, especially with the contrast between making $0 and $50K a month. It’s a classic underdog story that people love to root for. The list of mindset shifts is practical and actionable, providing readers with tangible takeaways. By likening app development to collecting Pokémon cards, the author uses a playful analogy that makes the concept of failure less daunting and more like a learning experience. The shoutouts to friends add authenticity and show the importance of community, which is a powerful motivator for engagement. Overall, the post is a mix of emotion, practicality, and relatability, making it highly shareable and engaging.
Post #7
Why This Post Performed Well
This post resonates because it's a classic underdog story with a modern twist. Starting from a relatable low point—living with parents and no income—creates an emotional hook. The mention of @levelsio, a known figure in the startup community, adds credibility and aspirational value. The move to Bali and the "shipping like a madman" paints a vivid picture of dedication and risk-taking, appealing to the adventurous spirit in many of us. The transformation from zero to $50K/month in just two years is a powerful testament to hard work and persistence, tapping into the desire for financial freedom. Winning the @ProductHunt Maker of the Year award serves as a tangible symbol of success, making the achievement feel real and attainable. The closing line, "Go fucking do it," is a direct call to action, energizing and motivating the reader to take their own leap of faith. It's a compelling mix of relatability, aspiration, and empowerment.
Post #8
Why This Post Performed Well
This post hits all the right notes for a 30-year-old audience looking for inspiration and proof that hard work pays off. First, it uses a powerful "before and after" format, which is inherently engaging because it tells a story of transformation. People love a good success story, and this one is relatable and aspirational. The numbers are specific and impressive, creating a sense of credibility and authenticity. They serve as tangible evidence of progress, which can be highly motivating for anyone trying to achieve similar goals. The phrase "Show up daily" is a call to action that resonates with the hustle culture prevalent among millennials. It suggests that consistency is key, which is a reassuring message for those grinding away at their own projects. Finally, the post taps into the social media culture of sharing personal achievements, encouraging others to reflect on their own journeys and perhaps even share their stories.
Post #9
Why This Post Performed Well
This post hit the sweet spot for a few reasons. First off, the headline is a jaw-dropper: "17 startups in 2 years." That kind of productivity is like catnip for entrepreneurs and side hustlers. It immediately grabs attention because it sounds both impressive and slightly insane. Next, the post breaks down the process into three simple steps. People love lists because they make complex tasks feel manageable. Plus, the steps are easy to digest and replicate—14 days, a fun video, and Twitter chatter. It feels like a recipe for success. The idea of "gamifying" the process is genius. Who doesn't love games? It taps into our psychological need for fun and challenge. The notion that you can't give up if you're having fun is a powerful motivator. Finally, the tone is casual and relatable, making it feel like advice from a friend rather than a lecture. This makes the reader more likely to engage and share.
Post #10
Why This Post Performed Well
This post hits all the right notes for a successful launch announcement. First off, the use of emojis like the shield and praying hands adds a touch of personality and visual appeal, making the post more engaging. The post clearly outlines the benefits of the product—saving money, avoiding bans, and easy setup—which are key pain points for its target audience. By addressing these issues, it immediately resonates with potential users who are likely entrepreneurs or small business owners. The offer of a $20 discount creates a sense of urgency with the 24-hour time limit, tapping into the fear of missing out (FOMO) that drives quick decision-making. The call to action is straightforward, directing people to Product Hunt, a platform known for startup launches, which is a strategic move to gain traction. Lastly, the humble request for support makes the post feel genuine and community-oriented, encouraging people to rally behind the startup.
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