Nathan Barry's Best X Posts
@nathanbarryNathan is the founder of (Convert)Kit.
Nathan Barry has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post taps into a few key elements that make it a hit. First off, it combines a big news story with a celebrity angle. Ryan Reynolds isn't just any celebrity; he's a beloved actor with a reputation for being savvy and relatable. People are naturally curious about his ventures beyond acting, so this acquisition news grabs attention. The mention of a $1.35 billion deal adds a "wow" factor. It's a massive number that makes people sit up and take notice, sparking curiosity about how Reynolds pulled it off. The promise of "6 things I learned" creates intrigue. Lists are inherently digestible and promise quick, actionable insights. It suggests the post will offer valuable takeaways, not just news. Finally, calling Reynolds "the greatest marketer alive" is a bold claim. It challenges readers to see if they agree, inviting engagement and discussion. This mix of celebrity, intrigue, and bold statements makes the post a winner.
Post #2
Why This Post Performed Well
This post taps into a powerful trend: the rise of the creator economy. People are increasingly looking for ways to express themselves and earn money outside traditional jobs. By positioning "becoming a creator" as a life-changing decision, the post speaks directly to those seeking fulfillment and financial independence. The promise of "13 tips" is enticing because it suggests actionable steps, which is perfect for a generation that values practicality and efficiency. The phrase "switch from a consumer to a creator" cleverly frames the transition as a positive evolution, appealing to those who want to be more proactive and less passive in their media consumption. The year "2023" adds urgency and relevance, making it feel like a timely opportunity rather than a vague aspiration. Overall, the post's direct language and structured promise of guidance resonate with people eager to take control of their personal and professional lives.
Post #3
Why This Post Performed Well
This post did well because it taps into a universal truth that resonates with many people: the democratization of technology. First off, it's relatable. Almost everyone has a smartphone or laptop, so the comparison between a college student and a billionaire feels personal. It's like saying, "Hey, we're not so different after all," which is comforting in a world full of disparities. The post also offers a fresh perspective on inequality. Instead of focusing on the usual wealth gaps, it highlights a unique area where the playing field is more level. This twist makes the post thought-provoking and shareable. Plus, itās short and sweet. The straightforward language and clear comparison make it easy to digest and discuss, perfect for social media. Finally, it sparks curiosity and conversation. People love to debate and discuss societal issues, and this post provides a perfect starting point for that dialogue.
Post #4
Why This Post Performed Well
This post taps into a universal desire: financial security and independence. By framing it as "The Ladders of Wealth Creation," it promises a structured, step-by-step guide, which is incredibly appealing to those who feel overwhelmed by the abstract concept of building wealth. The word "roadmap" suggests clarity and direction, offering hope to those who may feel lost or unsure about where to start. Psychologically, people love the idea of a ladder because it implies progress and achievable steps. Market-wise, there's a huge audience of 30-somethings who are starting to think seriously about their financial futures, making this content highly relevant. The copywriting is effective because it uses strong, action-oriented language that suggests empowerment and control. Overall, it's a post that resonates because it offers a sense of hope and a practical solution to a common problem, making it shareable and engaging.
Post #5
Why This Post Performed Well
This post did well because it taps into the entrepreneurial spirit and curiosity of its audience. First off, it starts with a relatable struggleāhitting a plateau. Many entrepreneurs have been there, so it immediately grabs attention. The phrase "got stuck" is something many can empathize with, creating a sense of camaraderie. The promise of a "trick" or "exact method" is enticing. People love shortcuts and actionable advice, especially when it comes to scaling a business. The numbers are crucial here: $1,500 MRR to $100k MRR is a massive leap, and it implies a significant transformation that readers want to learn about. The timeline of "12 months" adds urgency and makes the goal seem achievable. Overall, the post is a perfect blend of relatability, curiosity, and promise of valuable insights, which are key ingredients for engaging content that resonates with a business-minded audience.
Post #6
Why This Post Performed Well
This post hits the sweet spot for a few reasons. First off, it addresses a common pain point: remote team connection. With so many people working from home, this is super relatable. It's like saying, "Hey, I know what you're going through, and Iāve got some solutions." The mention of a 68-person team driving $29 million in revenue is a humble brag that establishes credibility. It's like saying, "We know what we're doing, and you can trust our advice." The promise of "10 ideas" is enticing. Lists are easy to digest, and people love actionable tips. It's like offering a quick fix to a big problem. The use of emojis adds a casual, friendly vibe, making the post feel less like a lecture and more like advice from a friend. Overall, the post combines relatability, authority, and practicality, making it a winner in the social media world.
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