Noah Kagan's Best X Posts
@noahkaganNoah Kagan is the founder of AppSumo. He mostly talks about entrepreneurship.
Noah Kagan has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post is a masterclass in storytelling and engagement. First, it hooks the reader with a personal story of being employee #30 at Facebook, a company everyone knows. The mention of getting fired adds drama and vulnerability, making the reader curious about the outcome. Then, it flips the narrative from bitterness to success, showing personal growth and resilience. This creates an emotional journey that resonates with anyone who's faced setbacks. The promise of "10 lessons" provides clear value and actionable insights, appealing to the reader's desire for self-improvement and business acumen. Mentioning Mark Zuckerberg adds credibility and intrigue, leveraging his reputation to draw in readers eager to learn from one of the tech world's most successful figures. The post's structureā€”problem, transformation, and solutionā€”keeps readers engaged and eager to learn more, making it a compelling read that encourages shares and discussions.
Post #2
Why This Post Performed Well
This post taps into a universal feeling of regret, which is something everyone has experienced at some point. By starting with "My #1 regret in life," it immediately grabs attention because it suggests vulnerability and introspectionā€”qualities that resonate with readers. The mention of "dating" and "20s" is relatable to many people who are either in that age group or reflecting on it. It hints at a common life stage where personal relationships are often a focus, making it highly relevant. The promise of "8 pieces of Brutally Honest relationship advice" creates curiosity. People love lists because they promise concise, actionable insights. The phrase "Brutally Honest" adds an element of authenticity and rawness, suggesting that the advice will be real and unfiltered. Finally, the post offers value by framing the advice as a way to "avoid my mistakes," appealing to the desire to learn from others' experiences and improve one's own life.
Post #3
Why This Post Performed Well
This post taps into a common anxiety many people face: the fear of leaving a stable job for an uncertain venture. By addressing this fear head-on, it instantly resonates with anyone who's ever considered starting a side hustle. The phrase "don't quit your job and 'go all in'" challenges the romanticized notion of entrepreneurship, offering a more pragmatic approach that feels safer and more achievable. The idea of a "freedom number" is particularly appealing. It gives a concrete goal, making the dream of financial independence feel tangible and within reach. The post promises a solution ("Hereā€™s how you can do it"), which naturally piques curiosity and encourages engagement. Itā€™s like offering a roadmap to a better future without the risk of getting lost. The tone is reassuring and practical, making it relatable for those in their 30s who are likely balancing career aspirations with financial responsibilities.
Post #4
Why This Post Performed Well
This post hits the jackpot by combining intrigue, aspiration, and credibility. First off, the name-drop of Bill Perkins instantly grabs attention. People are naturally curious about successful figures, especially when theyā€™ve made a jaw-dropping $100 million in a year. Thatā€™s a number that sparks both awe and envy, making readers want to know more. The mention of trading oil and natural gas adds a layer of mystery and sophistication. These are complex markets, and the idea of someone mastering them is fascinating. It positions Bill as an expert, and people love learning from the best. Adding that Bill is a hedge fund manager and high-stakes poker player paints him as a multifaceted individual. It suggests heā€™s not just about numbers but also takes calculated risks, which is enticing. Finally, the mention of his book, "Die With Zero," piques curiosity. It hints at a philosophy or lifestyle that promises more than just financial success, appealing to those seeking deeper meaning.
Post #5
Why This Post Performed Well
This post taps into a universal truth about career evolution, which is why it resonates so well. First, it captures the ambition and eagerness of early career stages with "I want to be in the meeting." This is a phase many people remember fondly, filled with enthusiasm and a desire to learn. Then, it shifts to "I want to run the meeting," reflecting the growth and confidence that come with experience. This stage is about leadership and the drive to make an impact. Finally, "I want to avoid meetings" humorously acknowledges the fatigue and wisdom that often accompany seasoned professionals. It's relatable because many have experienced the inefficiency of meetings and the desire for more productive use of time. The post's success lies in its simplicity and humor, making it easy to digest and share. The relatable progression creates a sense of community among readers, sparking engagement and conversation.
Post #6
Why This Post Performed Well
This post hooks readers right from the start with a compelling personal story. The mention of being employee #30 at Facebook immediately establishes credibility and piques curiosity. People love a good underdog story, and the transition from being fired to becoming a CEO of a $100 million company is a classic tale of redemption and success. The intrigue is heightened by the promise of "10 non-obvious lessons," suggesting insider knowledge and unique insights that aren't widely known. The mention of Mark Zuckerberg adds another layer of allure, as people are fascinated by the inner workings of tech giants and their leaders. The post taps into the human desire for learning and growth, especially from someone who has "been there, done that." It's a mix of aspiration and relatability, offering both inspiration and practical takeaways. The structure suggests a listicle, which is easy to digest and encourages engagement.
Post #7
Why This Post Performed Well
This post hits home for a lot of people because it speaks directly to the common fear of financial insecurity. The idea of quitting a stable job to chase a dream is romantic, but also terrifying. By suggesting a more measured approach, it appeals to the logical side of the brain that craves security and stability. The phrase "freedom number" is a hookā€”it's intriguing and makes people curious about what their own number might be. This curiosity drives engagement as people want to learn more. The post also provides a sense of empowerment. It offers a roadmap that feels achievable, making the daunting task of starting a side hustle feel more manageable. Plus, the promise of a "how-to" implies actionable steps, which is like catnip for anyone looking to improve their situation. In essence, it balances the dream with a dose of reality, making it relatable and actionable.
Post #8
Why This Post Performed Well
This post taps into a universal frustration with hotel check-in and check-out times, which many people find inconvenient. By expressing a common grievance, it resonates with a wide audience who have likely experienced the same annoyance. The humor in the post is subtle but effective. It exaggerates a simple desire, making it relatable and funny. People love sharing content that makes them chuckle or nod in agreement, and this post does both. It also cleverly uses hyperbole to highlight the gap between customer expectations and industry standards. This can spark engagement as people comment their own hotel experiences or wishful thinking. Additionally, the post is concise and straightforward, making it easily digestible and shareable. In the fast-paced world of social media, brevity is key. Overall, itā€™s a perfect storm of relatability, humor, and simplicity that encourages likes, shares, and comments.
Post #9
Post #10
Why This Post Performed Well
This post taps into a universal pain point: the overwhelming clutter of email inboxes. With 25,000 emails, it paints a dramatic picture that many can relate to, instantly grabbing attention. The solution offered is both clever and simple, using a common email feature that people might overlook. It gives a sense of empowerment, showing that a small action can lead to significant results, which is satisfying and motivating. The drastic reduction from 25,000 to 100 emails is shocking and impressive, creating a sense of awe. Itā€™s a bit of a life hack, and people love sharing tips that make them feel smart and efficient. The mention of "unsubscribe" is a keyword that resonates with anyone tired of spam and unnecessary emails. Itā€™s a word that carries the promise of a cleaner, more organized life. Overall, itā€™s relatable, actionable, and delivers instant gratification, making it share-worthy.
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