
Phillip Rivers's Best X Posts
@thePhilRiversDiscover Phillip Rivers's best performing X content.
Phillip Rivers has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post is a masterclass in social proof and curiosity-driven marketing. First off, it introduces Nicolas Cole with a compelling backstory—going from a Quora writer to a ghostwriter for billionaires. This transformation story taps into the "rags-to-riches" narrative that people love, making it relatable and aspirational. Next, it drops the jaw-dropping figure of $5M+/year, which acts as a powerful social proof. Numbers like these are hard to ignore and serve as a credibility booster. The phrase "3 writing empires" adds an element of intrigue and authority, suggesting that Nicolas has cracked the code to success. Finally, the post promises to reveal "a simple system," which piques curiosity. People love systems because they imply a repeatable, easy-to-follow process. By hinting that this system is accessible, it makes the reader feel like they're just one step away from unlocking their own success.
Post #2
Why This Post Performed Well
This post hits the sweet spot for a few reasons. First, it leverages Gary Vee's authority and track record. People trust his predictions because he's been right before—like with Facebook, Uber, and Coinbase. This credibility makes readers stop scrolling and pay attention. The post also taps into a sense of urgency and FOMO (Fear of Missing Out). By suggesting that spending money first on social media will be "marketing suicide" by 2025, it creates a sense of impending doom for those not in the know. People don't want to be left behind, so they’re more likely to engage. Plus, the teaser of "5 predictions" is a classic hook. It promises valuable insights without giving everything away, encouraging clicks and shares. Lastly, the post is forward-thinking. In a world obsessed with the next big thing, people love content that offers a glimpse into the future. This makes it highly shareable and discussion-worthy.
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