Ryan Holiday's Best X Posts
@RyanHolidayFormer Marketer Turned Stoic
Ryan Holiday has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post resonates because it taps into a universal truth: we all have moments of overconfidence. The phrase "Ego Is The Enemy" is a powerful hook. It’s concise and challenges the reader right off the bat. People love a good challenge, especially when it’s about self-improvement. The statement "You’re not as good as you think" is a reality check. It’s a bit of a slap in the face, but in a good way. It’s like a friend giving you tough love. The follow-up, "You don’t have it all figured out," is relatable. No one truly has it all together, and acknowledging that is oddly comforting. The call to action, "Stay focused. Do better," is motivating. It’s simple and actionable, which is key in a world full of distractions. This post’s success lies in its ability to provoke introspection while offering a straightforward path forward. It’s like a mini pep talk in a few lines.
Post #2
Why This Post Performed Well
This post taps into a universal truth that resonates with a lot of people: the idea that everyone is more focused on themselves than on others. It's comforting and liberating to think that people aren't scrutinizing your every move, which can ease social anxiety. This reassurance can be a huge relief for those who often worry about others' opinions. The post also plays on the concept of self-centeredness, which is something most people can relate to. It's a gentle reminder that it's okay to prioritize yourself because everyone else is doing the same. Additionally, the post is short and punchy, making it easily digestible and shareable. The simplicity of the message allows it to be quickly understood and appreciated, leading to more likes, shares, and comments. It's a classic example of how a straightforward, relatable truth can spark engagement and conversation on social media.
Post #3
Why This Post Performed Well
This post resonates because it taps into a universal struggle: the search for meaning. Viktor Frankl's quote is profound and thought-provoking, making people pause and reflect on their own lives. It's a classic example of how deep, philosophical content can perform well on social media. The quote subtly challenges the reader to evaluate their own pursuits and distractions, which can be a powerful motivator for engagement. People love sharing content that makes them look introspective and wise, and this quote does just that. It also speaks to a common societal issue where many feel disconnected or unfulfilled, prompting a sense of solidarity among readers. The simplicity of the message, combined with its depth, makes it easy to digest and share. Additionally, the use of a well-known figure like Viktor Frankl adds credibility and authority, making the post more likely to be trusted and shared.
Post #4
Why This Post Performed Well
This post taps into a universal truth that resonates with many people, especially those in their 30s who are often navigating career growth and personal development. The phrase "Ego Is The Enemy" is a powerful hook. It challenges the reader right off the bat, making them pause and reflect. This kind of introspective content tends to perform well because it encourages self-awareness, a trait highly valued in personal and professional circles. The direct, no-nonsense language—"You’re not as good as you think. You don’t have it all figured out"—cuts through the noise. It’s a wake-up call that many need, especially in a world where social media often paints an overly polished picture of success. Finally, the call to action, "Stay focused. Do better," is motivational without being preachy. It’s a gentle nudge that encourages continuous improvement, appealing to the growth mindset that many 30-somethings are striving to cultivate.
Post #5
Why This Post Performed Well
This post strikes a chord because it taps into a universal human experience: the search for meaning. Viktor Frankl's quote is a classic, and it resonates with people who feel a void or lack of purpose. The idea that distraction is a substitute for meaning is a profound insight that many people can relate to, especially in today's fast-paced, pleasure-driven society. It’s a wake-up call for self-reflection, making readers pause and think about their own lives. The post also benefits from the authority of Viktor Frankl, a well-respected figure whose words carry weight. Sharing a quote from a credible source adds a layer of trust and authenticity, making it more likely to be shared. Moreover, the post is short and impactful, making it perfect for social media where attention spans are short. It’s a thought-provoking nugget that invites engagement, whether through likes, shares, or comments.
Post #6
Why This Post Performed Well
This post hits home because it taps into a universal truth that resonates with everyone: the idea that people are often more focused on themselves than on others. It's a comforting reminder that alleviates social anxiety and self-consciousness. The post's success lies in its simplicity and relatability—everyone has felt self-conscious at some point, and this message offers a liberating perspective. It’s like a mini pep talk that encourages people to stop overthinking and worrying about others’ opinions. The use of direct language makes it feel like a friend is giving you some real talk, which adds to its shareability. Plus, it’s a bit of a reality check that challenges the ego, making it both humbling and empowering. In a world where social media often amplifies self-doubt, this post cuts through the noise with a refreshing dose of perspective, making it highly engaging and shareable.
Post #7
Why This Post Performed Well
This post hits home for a lot of 30-somethings because it flips the script on the usual hustle culture narrative. Instead of glorifying ambition and skill, it emphasizes sanity—something many people crave in today’s fast-paced world. The advice to "be quiet, work hard, and stay healthy" is simple yet profound, resonating with those who feel overwhelmed by constant noise and pressure. It’s a refreshing reminder that mental health is just as important, if not more so, than traditional markers of success. The post also taps into the growing awareness around mental health, making it incredibly relatable. By suggesting that sanity is what sets you apart, it appeals to those who are tired of the rat race and are looking for a more balanced approach to life. The language is straightforward and direct, making it easy to digest and share, which likely contributed to its strong performance.
Post #8
Why This Post Performed Well
This post taps into the universal human quest for meaning, which resonates with many people, especially those in their 30s who might be reflecting on their life's purpose. Viktor Frankl, a well-respected figure, adds credibility and depth, making the quote more impactful. The juxtaposition of "meaning" versus "pleasure" is powerful. It suggests a profound insight: that pleasure might be a temporary escape from a deeper existential void. This can spark introspection among readers, prompting them to consider their own lives and choices. The post's success also lies in its simplicity. It's a short, thought-provoking statement that’s easy to digest and share. Plus, it subtly invites engagement. People are likely to comment, sharing personal experiences or agreeing with the sentiment, which boosts interaction. Overall, it's a perfect blend of relatability, authority, and an invitation for reflection, making it a hit on social media.
Post #9
Why This Post Performed Well
This post taps into a deep-seated desire for fulfillment and contentment in everyday life, which resonates with many people, especially those in their 30s who might be reflecting on their life choices. The juxtaposition of vacations versus a fulfilling life is powerful. It challenges the common notion that happiness is something to be found in fleeting moments or escapes. Instead, it suggests a more sustainable and holistic approach to happiness, which is a compelling concept. The language is simple and direct, making it easy to digest and share. It also subtly encourages self-reflection, prompting readers to evaluate their own lives and consider what changes they might want to make. This kind of introspection can be very engaging, as it speaks to the universal quest for a meaningful life. Plus, the post is shareable because it’s relatable and thought-provoking, sparking conversations among friends and followers.
Post #10
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