Shaan Puri's Best X Posts
@ShaanVPDiscover Shaan Puri's best performing X content.
Shaan Puri has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post is short, sweet, and packs a punch, which is why it resonated so well. First off, the use of single words like "innovator," "dreamer," and "genius" taps into aspirational identities. These are labels people love to associate with themselves or admire in others. It's like a mini-manifesto that invites followers to self-identify with these powerful traits. The lack of punctuation between the words creates a sense of fluidity and momentum, suggesting that these qualities are interconnected and flow into one another. This stylistic choice makes the post feel dynamic and engaging. The brevity also plays into the fast-paced nature of social media, where attention spans are short. People can quickly read, digest, and share it, making it highly shareable. Lastly, it leaves room for interpretation, allowing followers to project their own meanings and aspirations onto it, making it personally relevant.
Post #2
Why This Post Performed Well
This post hits the sweet spot of relatability and humor, which is why it performed well. First, it taps into a universal truth about marketing and advertising that many people have observed but perhaps not articulated so succinctly. The juxtaposition of "smart," "beautiful," and "insecure" people creates a vivid image that resonates with anyone who's ever felt targeted by an ad campaign. It's a clever way to highlight the roles we all play in the economy without being too preachy or cynical. The humor comes from its blunt honesty, making people chuckle while nodding in agreement. Plus, it subtly flatters the reader by implying they're smart enough to see through the facade, which boosts engagement. The post also benefits from its brevity and punchy delivery, making it easily shareable and memorable. Itโs a cocktail of truth, humor, and a pinch of flattery, all in one concise package.
Post #3
Post #4
Why This Post Performed Well
This post taps into the collective skepticism many have about the so-called "smart money" and big financial institutions. By listing well-known firms like A16z, Sequoia, and Softbank, it immediately grabs attention. These names carry weight, and seeing them associated with "terrible financial decisions" is both shocking and validating for those who feel disconnected from elite financial circles. The post is relatable because it echoes a sentiment that many people have felt, especially after witnessing high-profile financial blunders. It challenges the myth of infallibility in the financial world, which resonates with anyone who's ever doubted their own financial decisions. The kicker? "Most will get richer." This line is a nod to the frustrating reality that these institutions often bounce back, while everyday people might not. It's a mix of irony and truth that leaves readers nodding along, feeling both informed and a little bit wiser.
Post #5
Why This Post Performed Well
This post nailed it because it flips the script on traditional learning, which resonates with the 30-something crowd who are often juggling careers and personal growth. First off, it challenges the norm, which is always a crowd-pleaser. People love a good rebel yell against the status quo, especially when it comes to education, which many find outdated. The post is short and punchy, making it super shareable. It's the kind of content you can read in two seconds and immediately want to send to your friend or share on your story. Plus, it taps into the DIY, learn-as-you-go mindset that's become popular with the rise of online learning and side hustles. The phrase "There, I fixed education" adds a touch of humor and confidence, making it relatable and memorable. It's like saying, "Hey, let's cut the fluff and get to the real stuff," which is a message that resonates with a generation seeking efficiency and practicality.
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