Stijn Noorman's Best X Posts
@stijnnoormanDiscover Stijn Noorman's best performing X content.
Stijn Noorman has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post hits the sweet spot of curiosity and controversy, which is a surefire way to grab attention. First off, calling something a "scam" instantly piques interest. People love a good conspiracy or a hidden truth, and the word "scam" suggests there's something they've been duped by. Alcohol is a hot topicā€”many people drink it, but there's also growing awareness about its negative effects. By labeling it as a scam, the post challenges the norm and makes people question their habits. The promise of science-backed information adds credibility. It tells the reader they're not just getting an opinion, but facts, which is appealing to the rational side of people. Plus, it's relatable. Most people have had some experience with alcohol, so there's a personal connection. Finally, the post is short and punchy, making it easy to read and share. It's a perfect storm for engagement!
Post #2
Why This Post Performed Well
This post taps into a hot topic by challenging a widely accepted medical condition, ADHD, which instantly grabs attention and stirs curiosity. By labeling ADHD as a "scam," it provokes a strong emotional reactionā€”whether you agree or disagree, you're hooked. The bold claim that ADHD is a "superpower in disguise" offers a fresh, positive perspective, appealing to those who might feel stigmatized by their diagnosis. It promises empowerment and transformation, which is a compelling narrative for anyone feeling limited by their condition. The phrase "backed by science" adds credibility, making readers more likely to trust the content and want to learn more. By suggesting a solutionā€”turning ADHD into hyper-focusā€”it offers practical value, encouraging shares and engagement. Overall, the post cleverly combines controversy, hope, and actionable advice, making it irresistible to a broad audience seeking both validation and solutions.
Post #3
Why This Post Performed Well
This post taps into the timeless allure of Sun Tzu, a historical figure whoā€™s synonymous with strategic genius. By referencing him, the post instantly garners credibility and piques curiosity. People love the idea of mastering strategy, whether for business, personal growth, or just outsmarting their friends in a board game. The promise of "8 of his best short ideas" is a hook thatā€™s hard to resist. It promises quick, actionable insights without the need for a deep dive into "The Art of War," which can be dense and intimidating. Plus, the number 8 is specific enough to feel substantial but not overwhelming. The post also taps into the universal desire to "outthink everyone," appealing to competitive spirits and the quest for self-improvement. Overall, itā€™s a smart blend of historical intrigue, practical advice, and a touch of competitive edge that makes it shareable and engaging.
Post #4
Why This Post Performed Well
This post went viral by combining several powerful hooks. The superlative opening ("greatest stoic") immediately grabs attention. Using "Marcus Aurelius" as a standalone line creates gravitas. The phrase "private notes" suggests insider access to intimate wisdom, while "still get read" adds timeless credibility. The promise of "unshakeable mindset" appeals to modern self-improvement desires. The number "8" is specific enough to feel substantive but digestible. The combination of ancient wisdom with practical modern application ("mindset") bridges philosophical and self-help audiences. The thread format creates anticipation for more value.
Post #5
Why This Post Performed Well
The post's effectiveness lies in its masterful combination of authority, vulnerability, and clear value proposition. The opening line immediately establishes credibility through a personal connection to Jordan Peterson, who has a large and engaged following. Mentioning a prominent figure also increases the likelihood of the post being discovered through related searches and hashtags. The "100+ hours" detail is crucial because it does two important things: First, it demonstrates deep commitment and expertise, suggesting the insights that follow are well-researched rather than superficial. Second, it positions the author as someone who has done the hard work of synthesis for the reader, promising to distill hundreds of hours of content into digestible lessons. The personal framing of "changed my life" is particularly effective because it transforms what could be an academic summary into a story of transformation. This phrase suggests the lessons aren't just theoretical but have been tested and proven through personal experience. The word "journey" in the first sentence reinforces this narrative element, implying both progress and ongoing development. The number "8" is strategically chosen - it's enough to suggest comprehensive value but not so many that it feels overwhelming. This specificity also creates clear expectations for the thread's length and structure. What makes this opener especially powerful is how it bridges between Peterson's sometimes complex philosophical ideas and practical self-improvement. The phrase "best lessons" promises to focus on actionable insights rather than abstract theory, making the content feel more immediately valuable to readers.
Post #6
Why This Post Performed Well
This post taps into the power of authority and social proof. Andrew Huberman is a well-known figure in the neuroscience and self-improvement space, so mentioning him immediately grabs the attention of those familiar with his work. The post also leverages the concept of time investmentā€”100+ hours of listeningā€”implying dedication and thorough research. This makes the reader feel like they're getting distilled wisdom without having to put in the same effort. The promise of "top 8 habits" is enticing because it suggests actionable and digestible insights. People love lists because theyā€™re easy to follow and promise quick wins. The phrase "change your life" is a classic hook. It taps into the universal desire for self-improvement and transformation. Overall, the post is a blend of authority, social proof, and the promise of easy, impactful changes, making it highly engaging and shareable.
Post #7
Why This Post Performed Well
This post nailed it for a few reasons. First off, it hooks readers with a bold claim: "The best content creator in the world: MrBeast." Everyone loves a good debate, and this statement is bound to stir up curiosity and opinions. Next, it taps into the power of authority. MrBeast is a massive name in the content world, so mentioning him immediately lends credibility and intrigue. People are naturally drawn to success stories, and MrBeast is a prime example of someone who's cracked the viral code. The post promises actionable insightsā€”"5 best lessons"ā€”which is like catnip for anyone looking to up their content game. It's a classic listicle format, which is easy to digest and share. Plus, the promise of learning from someone who's already made it big is super appealing. Lastly, it uses curiosity to its advantage. Readers want to know what these lessons are, so they're likely to engage and share.
Post #8
Why This Post Performed Well
This post hits the sweet spot for a few reasons. First, it taps into the authority and popularity of Naval Ravikant, a well-known figure in the business and self-improvement space. By naming him "the greatest thinker of our time," it immediately grabs attention and sets high expectations. Second, the post promises value. It offers "10 of his best ideas," which is a clear, digestible list that people love. Lists are easy to read and share, making them prime content for engagement. Third, the mention of spending "+100 hours" studying Naval's work adds credibility. It signals to the reader that this isn't just a random list but one curated with dedication and effort. Lastly, it appeals to the audience's desire to "win in business and life," hitting both personal and professional growth. This dual appeal broadens the post's reach, engaging a wider audience interested in self-improvement.
Post #9
Why This Post Performed Well
This post is a masterclass in leveraging social proof and urgency. First, the mention of "5-figures" and "9000 followers in 9 months" is a powerful hook. It taps into the aspirational mindset of many who dream of turning their writing passion into a lucrative career. This sets the stage for credibility and positions the poster as someone whoā€™s achieved what others desire. The offer of a "FREE" course is a classic tactic to lower resistance. Freebies are always enticing, but the twist here is the "30h" time limit. This creates urgency, prompting immediate action. People hate missing out, and this time constraint plays directly into that fear of missing out (FOMO). The engagement steps (like, comment, follow, RT) are cleverly designed to boost the post's visibility. Each action increases the post's reach and engagement, while the promise of a bonus course for a retweet incentivizes sharing. Overall, it's a well-crafted post that combines social proof, urgency, and clear calls to action.
Post #10
Why This Post Performed Well
The post's power lies in its ruthless simplicity - just eight words that tap into several deep psychological currents. The opening phrase "How to get ahead of 99%" immediately triggers competitive instincts and the universal desire for advantage. The specific number "99%" (even if made up) is particularly effective because it positions the reader as potentially joining an elite 1%, appealing to our desire to be exceptional. The solution offered - "Delete TikTok and Instagram" - derives its impact from how it subverts expectations. Where readers might anticipate complex strategies or insider secrets, they instead receive advice that's both radically simple and somewhat controversial. This contrast between the ambitious goal and the straightforward solution creates cognitive tension that makes the post memorable and shareable. The post gains additional power by implicitly critiquing social media while using social media, creating a layer of irony that adds intellectual credibility. It positions the author as someone who understands the platforms' downsides deeply enough to recommend abandoning them, which paradoxically increases their authority. Finally, the post succeeds through its absolutist stance. By not hedging or offering caveats, it prompts strong reactions - either agreement or disagreement - both of which drive engagement. The stark simplicity makes it highly quotable and easy to share, while the contrarian message makes sharing it feel like a statement of identity. This post demonstrates how extreme brevity, when paired with a provocative message that challenges conventional behavior, can create significant impact.
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