Thomas Frank's Best X Posts
@TomFranklyDiscover Thomas Frank's best performing X content.
Thomas Frank has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post resonates because it taps into a shared frustration many people feel about the economy and work-life balance. It starts with a relatable distinction: working for future progress versus being stuck on a hamster wheel. This immediately hooks readers who feel trapped in the latter scenario. The post then shifts to a broader societal issue—zoning reform and affordable housing—linking personal struggles to systemic problems. This connection makes readers feel validated and part of a larger movement for change. The final line adds a touch of social critique, targeting those who had it easier economically. This not only stirs emotions but also creates an "us vs. them" dynamic, which can be very engaging. Overall, the post combines personal relatability, societal critique, and a call for empathy, making it a compelling read that encourages sharing and discussion. It's a blend of personal and political that hits home for many.
Post #2
Why This Post Performed Well
This post is a hit because it taps into a few key psychological and market trends. First, it appeals to the growing interest in coding and tech skills. Many people feel intimidated by the idea of learning to code, so the poster sharing their journey in just 10 months is both relatable and inspiring. The admission of not being a "very talented coder" is a clever move. It humanizes the poster and makes the achievement feel attainable for anyone, breaking down the barrier of entry. The mention of AI, automation, and no-code tools is spot on. These are hot topics right now, and people are eager to learn how to leverage them. Finally, the promise of free resources is like catnip for the curious and budget-conscious. It’s an irresistible offer that promises value without cost, making it highly shareable. This post is a perfect mix of relatability, empowerment, and actionable advice.
Post #3
Why This Post Performed Well
This post did well because it taps into the excitement of new features and the power of automation, which is a hot topic for productivity enthusiasts. First off, the word "game-changing" grabs attention immediately. It's a bold claim that makes people curious about what exactly is so revolutionary. The mention of "Buttons" is intriguing because it's vague enough to spark curiosity but specific enough to suggest a new, tangible tool. The post also connects with the Notion community by tagging @NotionHQ, which helps engage those already interested in the platform. By offering a "quick crash course," the post promises value without demanding too much time from the reader—a smart move for busy professionals. Finally, the example of tracking habits is relatable and practical, making it easy for people to envision how they could use the feature in their own lives. All these elements combine to create a post that's both engaging and informative.
Post #4
Why This Post Performed Well
This post taps into the universal frustration of ambiguous language, which is something everyone can relate to. It's short, sweet, and leaves a lot to the imagination, which is a clever way to engage people. By not specifying the word in question, it invites readers to fill in the blank with their own experiences, making it personally relevant to a wide audience. This open-endedness encourages comments and discussions, as people are naturally inclined to share their own interpretations or pet peeves about language. The post also has a touch of humor, as it subtly pokes fun at the complexities of communication, a topic that resonates with anyone who's ever been in a confusing conversation. In terms of copywriting, it's a classic example of less is more. The simplicity of the message makes it easily digestible and shareable, increasing its potential reach and engagement.
Post #5
Why This Post Performed Well
This post taps into a powerful mix of urgency and opportunity, which is why it resonates so well. First, it highlights a "HUGE demand," triggering FOMO (Fear of Missing Out) among readers. People don't want to miss out on lucrative opportunities, especially when it's framed as a rare skill that only "1% of video editors" possess. That statistic makes it feel exclusive and attainable, like a secret club you can join if you just learn the right skills. The promise of being "basically guaranteed clients" who pay "tons of $$$" is a strong motivator. It appeals to the desire for financial security and success, which is a universal aspiration. By mentioning "some tips," the post also teases valuable content, encouraging engagement and interaction. Overall, it effectively combines scarcity, opportunity, and a hint of insider knowledge to capture attention and drive interest.
Post #6
Why This Post Performed Well
This post hits the sweet spot for several reasons. First off, the numbers game is strong here. Mentioning "41,000+ words," "78 example databases," and "300+ hours of work" gives the audience a sense of the sheer magnitude and dedication behind the project. People love numbers—they're concrete and make the effort feel real and substantial. Then there's the emotional appeal. By highlighting the "4 months" of work, the post taps into the creator's dedication and passion, making it relatable and inspiring. It’s like saying, “Hey, I’ve been in the trenches for you!” The cherry on top? It's "100% free." In a world where everything seems to come with a price tag, offering something valuable for free is a huge draw. It feels like a gift, and who doesn’t love free stuff? Finally, the call to action is clear with a link, making it easy for curious minds to dive in immediately.
Post #7
Why This Post Performed Well
This post hits all the right notes for multiple reasons. First, it opens with a jaw-dropping figure—$100,000 in a month—which instantly grabs attention. It's a number that makes people stop scrolling and think, "How did they do that?" The post then teases a "how-to" guide, which is irresistible to anyone looking to replicate that success. The step-by-step breakdown is like a roadmap, making it feel achievable for the average person. The mention of building an audience with tutorials and free templates is a classic give-before-you-get strategy. It builds trust and positions the poster as an expert. Spending time on the sales page and upgrading customer experience shows attention to detail, which resonates with those who value quality. Lastly, the use of @NotionHQ and @Gumroad tags taps into existing communities, broadening the post’s reach. Overall, it’s a perfect blend of aspiration, actionable advice, and community engagement.
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