David Deutsch's Best X Posts
@ddeutschDavid is one of the most respected copywriters alive.
David Deutsch has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post taps into the power of simplicity and repetition, making it super digestible. The "Rule of 10" is catchy and easy to remember, which is gold in the social media world where attention spans are short. By using the number 10, it sets a clear, achievable benchmark, which feels both challenging and doable. People love actionable advice, and this post delivers just that. It also speaks to the perfectionist in all of us, suggesting that excellence comes from iteration and persistence. The post covers three different areas - headlines, ads, and networking - making it relevant to a broad audience. This variety increases its shareability because it resonates with anyone trying to improve in their professional life. Plus, the structure of the post is visually appealing, with each line mirroring the others, which makes it easy to read and remember. Overall, it's a quick, impactful read that offers practical advice, making it highly engaging.
Post #2
Why This Post Performed Well
This post hooks readers by challenging a common practiceā€”writing headlines from a selling mindset. It taps into the curiosity of marketers and copywriters who are always looking for ways to improve their craft. By suggesting a "switch," it implies there's a secret or a new perspective to be discovered, which naturally piques interest. The conversational tone and relatable language make it feel like advice from a trusted friend rather than a lecture. It also subtly acknowledges a shared struggleā€”crafting compelling headlinesā€”which makes readers feel understood and part of a community. The use of a long, hyphenated phrase mimics the frantic thought process of trying to sell, making it relatable and slightly humorous. This post performs well because it offers a fresh take on a familiar challenge, wrapped in an engaging and approachable package. It promises value without giving everything away, encouraging readers to think and engage further.
Post #3
Why This Post Performed Well
This post hits the sweet spot for several reasons. First, it taps into a shared struggle among writers, making it instantly relatable. By acknowledging the mental and physical toll of writing, it validates the reader's feelings, creating an emotional connection. The use of personal experience ("It has happened to me during my few decades of writing") adds authenticity and credibility, showing that the author isn't just speaking from theory but lived experience. The promise of a solution ("Here are a dozen ways...") is a powerful hook. People love actionable advice, especially when it promises to prevent something as dreaded as burnout. The structure of the post is also key. It starts with empathy, builds trust with personal anecdotes, and ends with a promise of practical help. This journey from problem to solution is a classic storytelling technique that keeps readers engaged. Overall, the post is a well-crafted blend of empathy, authority, and utility.
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