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Brian Feroldi's Best X Posts

@BrianFeroldi

Discover Brian Feroldi's best performing X content.

Brian Feroldi has grown a big (and profitable) audience on X.

One of the reasons? The ability to create engaging content that got a lot of engagement.

Here are the 10 best posts (and why they worked):

Post #1

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Brian Feroldi
@BrianFeroldi
Profit explained:
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Why This Post Performed Well

This post likely did well because it taps into a universal desire: understanding how to make and retain money. For many people in their 30s, financial stability is a top priority. They're juggling careers, possibly starting families, and thinking about long-term goals like buying a home or saving for retirement. The word "explained" suggests simplicity and clarity, which is incredibly appealing. It promises to break down a complex topic into digestible, actionable insights. Moreover, the post might have used visuals or bullet points, making it even easier to consume. There's also a psychological element at play. People love feeling like they're gaining insider knowledge, something that will give them an edge. And let's not forget the power of curiosity. A title like "Profit explained" is open-ended enough to intrigue, prompting people to click and learn more. In essence, it's a blend of relevance, simplicity, and the promise of empowerment that makes this post a hit.

Post #2

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Brian Feroldi
@BrianFeroldi
RIP Charlie Munger I'll always remember him for this talk he gave on the Psychology of Human Misjudgement. If you have an hour, it's well worth the time:
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Why This Post Performed Well

This post taps into a few key elements that make it resonate. First, it’s a tribute, which naturally draws attention, especially when it’s about a well-respected figure like Charlie Munger. People love to honor and remember influential figures, so this post instantly connects on an emotional level. Second, it offers value by recommending a specific talk on the "Psychology of Human Misjudgement." This is intriguing because it promises insights into human behavior, a topic that’s universally appealing and can lead to self-improvement. The mention of an hour-long talk is strategic too. It suggests a deep dive, which appeals to those who value in-depth learning. Finally, the post’s simplicity and directness make it easy to engage with. It doesn't overwhelm with details, just enough to pique interest and invite reflection. This combination of emotion, value, and simplicity is what makes the post effective and shareable.

Post #3

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Brian Feroldi
@BrianFeroldi
How to analyze a: ā–ŖBalance Sheet ā–ŖIncome Statement ā–ŖCash Flow Statement In less than 5 minutes:
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Why This Post Performed Well

This post taps into the universal desire for efficiency and productivity. Everyone's looking to save time, especially professionals who deal with financial documents regularly. The promise of learning to analyze complex financial statements in "less than 5 minutes" is a strong hook. It suggests that the content is concise and straightforward, which is incredibly appealing in a world full of information overload. The use of bullet points makes the post visually digestible. It breaks down the intimidating topic of financial analysis into manageable chunks, making it less daunting for the reader. By listing the three key financial documents—Balance Sheet, Income Statement, Cash Flow Statement—it signals to the reader that all bases will be covered. This post is likely targeting professionals or entrepreneurs who want to enhance their financial literacy quickly. Overall, it’s a promise of quick, valuable knowledge, presented in a way that feels achievable.

Post #4

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Brian Feroldi
@BrianFeroldi
15 visuals every investor should memorize: 1: In the long run, stocks win:
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Why This Post Performed Well

This post taps into a few key psychological triggers that make it a hit. First off, it promises value right from the get-go—15 visuals that every investor "should memorize." That's a strong call to action, and it suggests exclusivity and insider knowledge, which people love. The phrase "In the long run, stocks win" is a comforting affirmation for investors. It plays into the long-term mindset that many investors aspire to have but often struggle with due to market volatility. By starting with this reassuring statement, the post builds trust and credibility. Visually driven content is also a big win on social media. People are more likely to engage with and share posts that are easy to digest, and visuals make complex information more accessible. Plus, the list format is a proven engagement booster because it promises a quick, structured read. All these elements combine to make the post both scroll-stopping and share-worthy.

Post #5

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Brian Feroldi
@BrianFeroldi
What is EBITDA? Here's everything you need to know about this confusing accounting word:
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Why This Post Performed Well

This post taps into a common pain point: financial jargon that leaves many people scratching their heads. By addressing "EBITDA," a term that often intimidates, it promises to demystify something complex, which is inherently appealing. The phrase "everything you need to know" suggests a comprehensive guide, making it a one-stop shop for readers who want clarity without wading through multiple sources. The word "confusing" acknowledges the reader's potential frustration, creating an empathetic connection. This makes the post feel relatable and approachable, like a friend explaining something over coffee rather than a dry textbook. The straightforward question "What is EBITDA?" sets up a curiosity gap, prompting readers to click for answers. It's a classic hook that teases valuable content. Overall, the post's success lies in its promise of simplifying complexity, offering value, and connecting on a personal level with its audience.

Post #6

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Brian Feroldi
@BrianFeroldi
How to analyze a: ā–ŖBalance Sheet ā–ŖIncome Statement ā–ŖCash Flow Statement In less than 5 minutes:
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Why This Post Performed Well

This post taps into the universal desire for efficiency and mastery, especially for those who might feel overwhelmed by financial documents. The promise of learning to analyze complex financial statements in under five minutes is a powerful hook—it's like offering a cheat code to a game that many find challenging. The bullet points make it visually digestible, signaling that the content is straightforward and actionable. For a 30-year-old audience, many of whom are likely juggling career growth and financial literacy, this post speaks directly to their need for quick, impactful knowledge. Moreover, the use of authoritative language ("How to analyze") positions the post as a valuable resource, suggesting that the reader will gain a skill that can boost their professional confidence. It's a perfect blend of practicality and empowerment, wrapped up in a promise of speed and simplicity.

Post #7

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Brian Feroldi
@BrianFeroldi
If you pick stocks, you MUST learn how to read a balance sheet. Here’s everything you need to know:

Why This Post Performed Well

This post taps into the curiosity and ambition of people interested in investing, especially those who are eager to learn and improve their financial literacy. First off, it uses a strong hook by stating "you MUST learn," which creates urgency and positions the information as essential. This kind of language can trigger a fear of missing out (FOMO), a powerful motivator that encourages people to engage with the content. The promise of "everything you need to know" suggests a comprehensive and valuable resource, appealing to those who want to feel confident and knowledgeable in their investing decisions. Additionally, the post targets a specific audience—stock pickers—making it more likely to resonate with individuals who are already interested in or involved with the stock market. By offering educational content, the post positions itself as a helpful guide, which can increase shares and engagement as people are likely to pass on valuable information to their networks.

Post #8

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Brian Feroldi
@BrianFeroldi
If you pick stocks, you MUST learn how to read an income statement. Here’s everything you need to know:

Why This Post Performed Well

This post nailed it because it taps into the FOMO (Fear of Missing Out) that many people feel about investing. By starting with "If you pick stocks," it immediately targets a specific audience—those who are already interested in or dabbling with stocks. The word "MUST" adds urgency and importance, making it feel like essential knowledge that the reader can't afford to skip. The promise of "everything you need to know" suggests a comprehensive guide, which is super appealing for anyone who wants to feel more confident in their investing skills. It’s like saying, "Hey, here's a shortcut to becoming smarter with your money." Plus, the post is short and to the point, making it easy to digest in a quick scroll. It promises valuable content without any fluff, which is gold in the fast-paced world of social media. This combo of urgency, relevance, and value makes it a hit!

Post #9

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Brian Feroldi
@BrianFeroldi
15 images every investor needs to memorize: 1: This chart by Jeremy Siegel
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Why This Post Performed Well

This post taps into a few key psychological and market insights that make it a hit. First off, the promise of "15 images every investor needs to memorize" immediately grabs attention. It suggests that the content is essential and exclusive, which triggers curiosity and a fear of missing out (FOMO). People love lists because they imply a quick, digestible format. The number 15 is just enough to be comprehensive without feeling overwhelming. Mentioning Jeremy Siegel, a respected figure in investing, adds credibility and authority. This appeals to the audience's desire for expert-backed information. The use of the word "memorize" implies that these images are not just useful but crucial for success, adding a sense of urgency and importance. Lastly, visuals are powerful tools for engagement. They break up text and make complex information more accessible, which is perfect for the busy, information-hungry 30-year-old investor looking to level up their game.

Post #10

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Brian Feroldi
@BrianFeroldi
15 timeless investing principles, visualized: 1: If you want to build wealth, you have to invest
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Why This Post Performed Well

This post nailed it for a few reasons. First, it promises "timeless investing principles," which taps into our desire for wisdom that stands the test of time. People love feeling like they're getting insider knowledge that won't go out of style. The word "visualized" is a big draw, too. In a world where we're bombarded with text, visuals offer a refreshing break. They make complex ideas easier to digest, especially for something as intimidating as investing. Starting with "1: If you want to build wealth, you have to invest" is a strong hook. It’s straightforward and speaks directly to a universal goal—building wealth. This principle is simple yet profound, making readers curious about what the other 14 might be. Finally, the list format is a winner. Lists are easy to skim, and people love the satisfaction of counting down to the end. It’s like a mini-journey with a guaranteed payoff.

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