Joey Yochheim's Best X Posts
@joeyyochheimDiscover Joey Yochheim's best performing X content.
Joey Yochheim has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post taps into the age-old love affair people have with chocolate, but with a twist: it reframes chocolate as a health food. First off, it plays on the tension between guilt and pleasure. Most people love chocolate but feel guilty about indulging. By labeling it as the "healthiest 'junk food,'" the post immediately piques curiosity. The use of quotation marks around "junk food" is cleverโit suggests that chocolate doesn't really belong in that category, making readers question their assumptions. The post also challenges a common belief ("everyone says it's terrible"), which is an effective way to grab attention. People love contrarian takes, especially when it means they can enjoy something guilt-free. Finally, the promise of a list ("Here's why...") suggests that there's more to learn, encouraging engagement. This combination of curiosity, relief, and promise makes the post irresistible.
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