Craig Brockie's Best X Posts
@craigbrockieDiscover Craig Brockie's best performing X content.
Craig Brockie has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post taps into a potent mix of fear and hope, which is a powerful motivator for engagement. The use of strong, alarming words like "POISONING," "TRILLIONS," and "PERMANENTLY" immediately grabs attention and evokes an emotional response. People are naturally drawn to content that highlights threats, especially when it involves health and the environment—topics that are top of mind for many. The post's structure is also clever. It starts with a shocking revelation about microplastics, which hooks the reader and keeps them scrolling. Then, it offers a glimmer of hope with "But don't panic—there are solutions," which reassures the audience and encourages them to read further. The promise of solutions not only alleviates anxiety but also positions the post as a source of valuable information. This combination of fear, hope, and promised solutions is a tried-and-true formula for driving engagement and shares.
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