Greg Isenberg's Best X Posts
@gregisenbergGreg is the host of The Startup Ideas Podcast. He's also the founder of LateCheckout and invested in BoringMarketing.com
Greg Isenberg has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post is a goldmine for engagement because it taps into the zeitgeist of technological and entrepreneurial evolution. First, it resonates with the audience's frustrations and aspirations by addressing the inadequacies of current tools like Google and the exciting potential of AI and new business models. The post is structured as a list, making it digestible and inviting readers to skim through and find points that resonate with them. It uses a conversational tone, making complex topics like MCP and LLM SEO accessible, while also peppering in relatable humor, like the quip about business school. The post also creates FOMO by emphasizing the urgency and opportunity of the current moment, urging readers to act now. It appeals to both tech enthusiasts and entrepreneurs by discussing the collapse of traditional business barriers and the rise of niche markets. The mix of optimism and practical insights encourages shares and discussions, as readers feel they're gaining insider knowledge on the future of business.
Post #2
Why This Post Performed Well
This post taps into a potent mix of fear and intrigue, which is why it resonates so well. First, it presents a dramatic statistic—software developer jobs down 70%—which immediately grabs attention. People love numbers because they seem definitive and authoritative. Then, it challenges a common narrative ("People will blame the end of free money"), which piques curiosity. When someone says, "But something way more interesting is happening," it creates a sense of mystery and urgency to keep reading. The mention of "the middle class engineer is dying" plays on societal fears about job security and economic shifts. It’s a bold claim that sparks debate and conversation. Finally, the reference to "one good dev with Github Copilot" introduces a tech-savvy twist. It suggests a future where AI and automation replace traditional roles, a hot topic that gets people talking. Overall, the post combines shock value, curiosity, and relevance to engage its audience effectively.
Post #3
Why This Post Performed Well
This post hits the sweet spot for a few reasons. First off, it taps into the ongoing AI buzz. Everyone's curious (and a little nervous) about how AI will shape the future job market, especially high-earning roles. By mentioning $100k/year jobs, it grabs the attention of professionals who are either in those roles or aspiring to them. The mention of Y Combinator adds credibility and urgency. They're a big name in the startup world, so if they're focusing on AI, people take notice. The phrase "JUST announced" creates a sense of immediacy, making readers feel like they're getting insider info right as it drops. Finally, the offer of "notes" implies valuable insights or a shortcut to understanding complex information, which is appealing to busy professionals who want to stay ahead without sifting through loads of data themselves. Last but not least, it got reposted by Elon Musk himself which helped cracked the 10 million view marks on X. In essence, it's a cocktail of relevance, authority, and utility.
Post #4
Why This Post Performed Well
This post taps into a universal pain point: phone addiction. It's something almost everyone can relate to, making it immediately engaging. By framing it as "one of the biggest unsolved problems," the post elevates the issue from a personal struggle to a societal challenge, which adds weight and urgency. The use of "everyone knows" and "everyone wants" creates a sense of community and shared experience, making readers feel like they're part of a collective movement. The statement "current solutions fail" acknowledges the frustration many feel, validating their experiences and emotions. Finally, the promise of becoming a "billionaire and a hero" is a powerful motivator. It appeals to both financial ambition and the desire for social impact, making the post aspirational. Overall, the post succeeds by combining relatability, urgency, validation, and aspiration, all while inviting readers to imagine themselves as the potential problem-solver.
Post #5
Why This Post Performed Well
This post taps into a hot-button issue: the impact of AI on human cognition. It starts with a relatable scenario—a lunch meeting with a young, impressive Stanford grad—which immediately grabs attention. The twist? The grad's reliance on AI, specifically ChatGPT, has dulled his mental sharpness. This revelation is both intriguing and unsettling, sparking curiosity and concern. The post cleverly juxtaposes AI with calculators, a familiar analogy that resonates with readers. It evokes nostalgia and a sense of "maybe they were right," challenging the audience to rethink their assumptions about technology. The conversational tone, with phrases like "his brain was buffering" and "thinking out loud," makes the post feel personal and genuine. It invites readers to ponder the broader implications of AI on society, making them part of a larger, thought-provoking conversation. Ultimately, the post's success lies in its ability to blend storytelling with a timely, relevant issue, encouraging readers to reflect on their own tech dependencies.
Post #6
Why This Post Performed Well
This post nailed it by tapping into a universal desire: the quest for calm. Firstly, the title is a hook. It promises a straightforward solution without the fluff of "hacks" or gimmicks. People are tired of quick fixes and crave authenticity, so this approach feels refreshing and genuine. Secondly, the phrase "This is all you need" implies simplicity and sufficiency. It suggests that the answer is both easy to grasp and complete, which is incredibly appealing in a world overwhelmed by information and options. Psychologically, it plays on the fear of missing out (FOMO) on the "ultimate" solution. Moreover, the brevity of the post makes it easily digestible, perfect for the fast-scrolling social media audience. The minimalistic approach also encourages curiosity, prompting readers to engage further, whether by clicking for more information or sharing it with others who might be seeking calm. In essence, it's a masterclass in simplicity and intrigue.
Post #7
Why This Post Performed Well
This opening harnesses multiple psychological triggers that drive engagement. Here's why it works: The word "Prediction" positions the author as a trend-spotter and thought leader, while creating urgency - readers don't want to miss an emerging opportunity. "Part-Time Creator" is brilliantly chosen because it: - Makes success feel attainable (you don't have to quit your job) - Reduces risk (keep your safety net) - Speaks to the massive audience of people wanting to create but scared to go all-in Breaking down the promised benefits in three parts is strategic: - "$100k+" addresses financial motivation - "make friends" speaks to social needs - "be fulfilled" hits emotional satisfaction Starting with a concrete number ($100k+) makes the promise feel specific and achievable rather than vague. The casual, confident tone ("You could") feels inviting rather than pushy, while still conveying the magnitude of the opportunity. This post works because it offers a compelling vision of success that feels both ambitious and attainable, while addressing multiple core human desires - money, connection, and fulfillment.
Post #8
Why This Post Performed Well
This opening is masterfully minimalist. Here's why it works: The number "18" is perfect - it's large enough to promise substantial value but not so large it feels overwhelming. "Rules to life" is brilliantly broad and authoritative. It suggests: - Universal wisdom that applies to everyone - Time-tested principles, not fleeting advice - Core truths rather than surface-level tips The stark simplicity of the opening creates intrigue - there's no qualification, no credentials listed, no backstory needed. This confidence suggests the content will be self-evidently valuable. Using "my" makes it personal, implying these are battle-tested principles from real experience rather than theoretical concepts. The colon at the end creates anticipation - it's like a drumroll before the wisdom starts flowing. This opening works because it promises comprehensive life wisdom in a digestible format while maintaining an air of authority through its minimalist presentation.
Post #9
Why This Post Performed Well
The diverse trio of sources is brilliant because it combines: - Billionaire = pinnacle of material success - PhD math professor = intellectual authority - 99-year-old man = wisdom of a long life lived Each source represents a different type of success/wisdom, making the advice feel comprehensive and well-rounded. The specific numbers ("1" of each) makes it feel more authentic than vague references. It suggests real conversations rather than general research. "Self-reflection questions" promises deep, transformative content rather than surface-level advice. Breaking down the benefits into three areas is strategic: - Life = general fulfillment - Love = relationships/emotional - Career = professional success "Ask yourselves these questions today" creates immediacy and actionability - it's not just theory to contemplate, but something to do right now. This opening works because it combines multiple credible perspectives into practical, actionable wisdom that promises to impact every major area of life.
Post #10
Why This Post Performed Well
"15 years" instantly establishes credibility and suggests hard-won wisdom. It implies this isn't quick tips, but deep insights earned through experience. "Once I realized all this, everything changed" is masterfully crafted because it: - Creates a clear before/after pivot point - Promises transformation, not just improvement - Suggests a breakthrough moment readers can replicate - Implies the author was struggling before (relatability) but found the answer (hope) The phrase "as an entrepreneur" targets a specific, engaged audience while establishing context for the lessons. "Took me 15 years to learn" suggests the reader can skip years of trial and error by learning from the author's experience - it's a shortcut to success. This opening works because it combines authority with vulnerability, while promising to compress years of learning into actionable insights. The implied transformation creates immense curiosity about what follows.
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