David Perell's Best X Posts
@david_perellDavid is a writer, teacher, and podcaster.
David Perell has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post taps into the universal experience of encountering a 404 error page, which is usually a source of frustration. By calling it a "work of genius," it flips the script, sparking curiosity and amusement. People love sharing clever or unexpected content, and a witty 404 page is a delightful surprise. It's like finding a hidden gem in a place you least expect it. This element of surprise encourages engagement, as users want to check it out for themselves. The mention of the Financial Times adds a layer of intrigue. It's a reputable, serious publication, so the idea of them having a playful 404 page is unexpected and amusing. The post is short and snappy, making it easy to read and share. It invites a quick reaction, whether it's a like, comment, or share, as people love to spread clever content that makes them look in-the-know.
Post #2
Why This Post Performed Well
This post taps into a universal truth that resonates with avid readers and casual book lovers alike. The paradox it presents is intriguing and thought-provoking, which naturally draws people in. It's like a mental puzzle that invites readers to ponder their own experiences with books. By acknowledging the forgetfulness we all experience, it creates a sense of camaraderie and shared understanding. This makes readers feel seen and understood, which is a powerful emotional hook. The post also subtly appeals to the fear of missing out (FOMO) on personal growth. It suggests that even if we forget specifics, the act of reading still shapes us in profound ways. This can be reassuring and motivating, encouraging people to keep reading despite their forgetfulness. Additionally, the post's brevity and simplicity make it easily digestible and shareable, perfect for social media's fast-paced environment. It's a clever blend of relatability, introspection, and encouragement that strikes a chord.
Post #3
Why This Post Performed Well
This post hits home for a lot of people because it taps into a universal truth: the difference between knowing something intellectually and truly understanding it through experience. It kicks off with a relatable scenario—how often do we scroll through our phones, thinking we "get" something? The Good Will Hunting reference is genius because it’s a well-loved movie with a memorable scene that perfectly illustrates the point. Matt Damon and Robin Williams are iconic, and invoking them adds a layer of credibility and emotional resonance. The post also critiques traditional education, a topic many find relatable. Who hasn’t crammed for an exam only to forget everything later? By mentioning Shakespeare and entrepreneurship, it connects with both the literary and business-minded folks. The vivid imagery of travel experiences—like the Golden Gate Bridge and Italian food—paints a picture that appeals to the senses, making the argument more compelling. Ultimately, it’s a call to action: get out there and live life. That’s a message that resonates with anyone feeling stuck in the digital world.
Post #4
Why This Post Performed Well
This post taps into a topic that resonates with many people in their 30s—career paths and the influence of elite education. It starts with a provocative question that challenges the status quo, immediately grabbing attention. By questioning the funneling of students into a narrow set of industries, it appeals to those who might feel disillusioned or curious about alternative paths. Mentioning René Girard adds an intellectual twist, sparking curiosity about what a philosopher might say about modern career trends. This creates a blend of intrigue and authority, as Girard is known for his mimetic theory, which suggests people imitate others' desires. The post indirectly invites readers to reflect on their own career choices and societal pressures, making it relatable. It also encourages engagement by prompting readers to share their thoughts or experiences. Overall, it’s a clever mix of questioning, authority, and relatability that makes people stop, think, and engage.
Post #5
Why This Post Performed Well
This post likely did well because it taps into a few key psychological and market triggers. First off, Jerry Seinfeld is a beloved figure with a massive fan base. Anything related to him instantly grabs attention. People love nostalgia, and Seinfeld is a cultural icon from the '90s that many 30-year-olds grew up watching. Pairing him with the Harvard Business Review adds an unexpected twist. It's like mixing comedy with intellect, which intrigues people. This juxtaposition makes the post stand out in a sea of content. Moreover, interviews often promise insights or behind-the-scenes stories, which people love. They feel like they're getting exclusive content. The phrase "all-time exchange" hints at something memorable or groundbreaking, triggering curiosity. Finally, the post likely benefits from social proof. If others are engaging with it, people are more likely to check it out to see what the buzz is about. In short, it combines nostalgia, curiosity, and social proof for a winning formula.
Post #6
Why This Post Performed Well
This post nails it because it taps into the universal struggle of prioritizing what truly matters amidst the chaos of daily life. The advice to block off 90 minutes resonates because it’s a simple, actionable step that feels achievable. For those in their 30s, who are often juggling careers, family, and personal growth, this suggestion offers a sense of control and empowerment. It’s like a mini life hack that promises big results, which is super appealing. The idea of waking up early to focus on the most important task speaks to the desire for productivity and efficiency. It’s a subtle nod to the hustle culture, but without the burnout vibes. Plus, the no-compromise attitude adds a motivational punch, encouraging readers to take charge of their time. Overall, it’s a blend of practicality and inspiration, making it shareable and relatable for anyone looking to level up their daily routine.
Post #7
Why This Post Performed Well
This post taps into a shared observation that many people have noticed but haven't quite articulated yet: the sameness of tech logos. It's a conversation starter because it highlights a trend that feels almost like an inside joke among tech-savvy folks. People love to feel like they're in on something, especially when it comes to critiquing big, faceless corporations. By pointing out the "homogenization," the post resonates with those who appreciate design and branding, sparking a mix of nostalgia for the creative logos of yesteryear and a bit of cynicism about current trends. Plus, it’s a topic that invites engagement—everyone has an opinion on design, even if they’re not a designer. The post is likely to get shared because it’s relatable and taps into a collective sentiment. It’s a simple observation that opens the door to deeper discussions about creativity, branding, and the tech industry’s influence on culture.
Post #8
Why This Post Performed Well
This post taps into a common observation that many people have noticed but might not have articulated yet. It's relatable and sparks curiosity. Logos are everywhere, and people interact with them daily, so the topic feels relevant and personal. The question format is engaging because it invites readers to think and share their opinions. It also hints at a deeper issue in design trends, which can intrigue those interested in branding or marketing. By posing a question rather than making a statement, the post encourages interaction, driving comments and shares. People love to discuss trends and theories, and this post opens the floor for that. Plus, it has a bit of a nostalgic vibe—remembering when logos were more distinct—which can resonate with a 30-something audience who’ve seen design evolve over the years. Overall, it's a clever way to engage people in a conversation about something they might not have realized they care about.
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