George Mack's Best X Posts

@george__mack

Discover George Mack's best performing X content.

George Mack has grown a big (and profitable) audience on X.

One of the reasons? The ability to create engaging content that got a lot of engagement.

Here are the 10 best posts (and why they worked):

Post #1

George Mack

@george__mack

Steve Jobs email he sent himself 13 months before he died. Whenever I re-read this, I regret waiting so long to have read it again.

Why This Post Performed Well

This post taps into the power of nostalgia and the allure of wisdom from iconic figures. Steve Jobs is a legendary figure, and anything associated with him carries a certain weight. The mention of an email he sent to himself 13 months before his death adds a layer of poignancy and curiosity. It makes people wonder about the insights or reflections he might have had during that time, which is compelling. The phrase "regret waiting so long" is relatable. It speaks to the common human experience of procrastination and the realization of missed opportunities. This emotional connection makes the post resonate with a broad audience. Additionally, the brevity of the post leaves much to the imagination, sparking curiosity and engagement. People are likely to comment or share their interpretations, driving further interaction. Overall, it’s a perfect blend of curiosity, emotion, and relatability, which is why it performed well.

Post #2

George Mack

@george__mack

My favorite Charlie Munger story: In 1953, Munger was 29 years old. Recently divorced. Lost the house. Huge social stigma of divorce back then. His 8-year-old son, Teddy, was diagnosed with cancer. The leukemia was incurable. No medical insurance - Munger paid for all his medical care. Charlie would visit Teddy in the hospital every day -- and then walk the streets crying. Teddy died at the age of 9. Charlie was broke, divorced and just lost his child. 99.9% of people would've turned to alcohol, drugs, or suicide. (And you'd understand why) Munger never did. Fast forward to 52 years old, a failed surgery left him blind in one eye with the potential of going fully blind one day. Charlie was an obsessive learner who read every book he could get his hands on. When confronted with the possibility of going blind and no longer being able to read he said: "It's time for me to learn braille!" The only thing that might be more impressive than his intellect was his actions. RIP. --------- Munger on Self-Pity: "Generally speaking, envy, resentment, revenge, and self-pity are disastrous modes of thought. Self-pity gets pretty close to paranoia… Every time you find your drifting into self-pity, I don’t care what the cause, your child could be dying from cancer, self-pity is not going to improve the situation. It’s a ridiculous way to behave. Life will have terrible blows, horrible blows, unfair blows, it doesn’t matter. Some people recover and others don’t. There I think the attitude of Epictetus is the best. He thought that every mischance in life was an opportunity to behave well. Every mischance in life was an opportunity to learn something and that your duty was not to be immersed in self-pity, but to utilize the terrible blow in a constructive fashion. That is a very good idea."

Why This Post Performed Well

This post resonates because it taps into the universal struggle of overcoming adversity, something everyone can relate to at some point in their lives. Charlie Munger's story is a powerful narrative of resilience and perseverance in the face of unimaginable hardship. By detailing his personal tragedies—divorce, financial ruin, the death of a child, and health issues—the story paints a vivid picture of a man who faced more than his fair share of life's challenges. Yet, the twist is in Munger's response. Instead of succumbing to self-pity, he chose to adapt and learn, even considering learning braille when faced with potential blindness. This narrative is compelling because it highlights the human capacity for growth and learning, even in the darkest times. The inclusion of Munger's own words on self-pity adds depth, offering a philosophical takeaway that encourages readers to reflect on their own responses to adversity. It's a story of hope, grit, and the power of mindset.

Post #3

George Mack

@george__mack

The most underrated video on the internet: A man tries to make a chicken sandwich from scratch: It costs $1500 and takes him 6 months. There's never been a better time to be alive.

Why This Post Performed Well

This post taps into a few psychological and cultural veins that make it pop. First, it plays on the concept of relativity. By showcasing the absurdity of spending $1500 and six months on a chicken sandwich, it highlights the convenience of modern life. This makes readers feel grateful for the easy access to food and services they often take for granted. The humor is another big draw. The idea of someone going to such lengths for a simple sandwich is both ridiculous and entertaining, sparking curiosity and a chuckle. The phrase "There's never been a better time to be alive" serves as a positive twist, leaving readers with an uplifting message. It’s a clever mix of humor, relatability, and positivity that resonates with people who appreciate the conveniences of contemporary life, making them more likely to engage with the post.

Post #4

George Mack

@george__mack

What is ignored or neglected by the media -- but will be studied by historians? Here's the full list of 25 examples:

Why This Post Performed Well

This post taps into a powerful mix of curiosity and contrarian thinking. First, it challenges the mainstream narrative by suggesting that the media might be missing something big. This immediately grabs attention because people love to feel like they're in on a secret or ahead of the curve. The promise of a "full list of 25 examples" adds a layer of intrigue – who doesn't love a good list? Lists are inherently digestible and satisfying, making the content seem both valuable and easy to consume. Additionally, the mention of historians implies a long-term perspective, which appeals to those who want to think deeply about the future and the legacy of current events. The post also subtly flatters the reader, suggesting that by engaging with it, they're part of an informed and discerning group. Overall, it combines curiosity, exclusivity, and a touch of intellectual appeal, making it irresistible for engagement.

Post #5

George Mack

@george__mack

Confession: I collect ads like rich people collect watches. The 13 best ads I've collected:

Why This Post Performed Well

This post taps into a few psychological and market dynamics that make it a hit. First off, the confession format grabs attention. It feels personal and authentic, like you're getting a peek behind the curtain of someone's life. People love a good confession—it’s juicy and intriguing. The comparison to rich people collecting watches adds a layer of humor and relatability. It’s a clever way to say, "Hey, I’m obsessed, but in a quirky, harmless way." Then there's the promise of a list: "The 13 best ads I've collected." Lists are gold on social media. They promise quick, digestible content, which is perfect for our short attention spans. Plus, the number 13 is intriguing. It's not your typical "Top 10," which piques curiosity. Lastly, the post appeals to both marketing enthusiasts and casual readers. It’s niche enough to attract ad lovers but broad enough to intrigue anyone curious about what makes an ad great.

Post #6

George Mack

@george__mack

What is ignored by the media -- but will be studied by historians? 8 more examples:

Why This Post Performed Well

This post taps into a powerful cocktail of curiosity and contrarian thinking. Firstly, it challenges the status quo by suggesting that the media, which many rely on for information, might be missing something crucial. This naturally piques interest, as people love feeling like they're in on a secret or ahead of the curve. Secondly, it appeals to the intellectual side of the audience. By mentioning historians, it elevates the conversation to a level of significance and timelessness, suggesting that what's being overlooked now will be of great importance in the future. The format of asking a question invites engagement. People are naturally inclined to answer questions, and this one is broad enough to allow for a wide range of responses, sparking a lively discussion. Lastly, the promise of "8 more examples" adds an element of anticipation and value, encouraging readers to stick around for more insights.

Post #7

George Mack

@george__mack

The most useful razors and rules I've found. Rules of thumb that simplify decisions:

Why This Post Performed Well

This post taps into the universal human desire for simplicity and efficiency, which is why it resonates so well. First off, the phrase "rules of thumb" is inherently appealing. It promises easy-to-remember guidelines that save mental energy—a precious resource in our busy lives. By mentioning "razors," the post hints at philosophical shortcuts like Occam's Razor, which are intriguing to those who enjoy intellectual tidbits. The post's structure is open-ended, inviting curiosity. It suggests there's more to discover, prompting people to engage with the content to learn these magical decision-making hacks. The language is straightforward and relatable, making it accessible to a broad audience. Plus, the promise of simplifying decisions is a huge draw. Decision fatigue is real, and offering a way to alleviate it is like offering a glass of water to someone in the desert. In short, the post is a cocktail of curiosity, practicality, and intellectual appeal, making it a hit.

Post #8

George Mack

@george__mack

What is ignored by the media -- but will be studied by historians? Here's 7 more examples:

Why This Post Performed Well

This post taps into a powerful psychological trigger: curiosity. By posing a question that hints at hidden knowledge, it invites readers to engage and think critically. The promise of "7 more examples" suggests there's valuable content to be discovered, which encourages clicks and shares. Additionally, it leverages the allure of exclusivity. The idea that something is ignored by the media but will be studied by historians makes readers feel like they're in on a secret. It's like being part of an insider club that knows something others don't. From a market perspective, this post appeals to those who are skeptical of mainstream narratives and crave deeper insights. It's a clever way to attract an audience that values independent thinking. Copywriting-wise, the structure is concise and impactful. The use of a question format immediately engages the reader, while the promise of a list format ("7 more examples") suggests easily digestible content. This combination is a recipe for high engagement.

Post #9

George Mack

@george__mack

My favorite question in 2023: What is ignored by the media -- but will be studied by historians? Here's the 9 best examples:

Why This Post Performed Well

This post hits the sweet spot for engagement because it taps into a universal curiosity about the future and the untold stories of today. First, it plays on the idea that what’s ignored by the media is inherently intriguing. People love feeling like they're in on a secret or have insider knowledge, and this post promises to deliver just that. The mention of "2023" makes it timely, anchoring it in the present and making it relevant for those looking to understand the current landscape. By asking a question, the post invites interaction and encourages readers to think critically, sparking discussion and debate. The promise of "9 best examples" is a classic listicle format, which is digestible and easy to engage with. Lists are popular because they set clear expectations and are easy to skim. Overall, this post plays on curiosity, relevance, and the allure of hidden truths, making it a recipe for high engagement.