Lewis Howes's Best X Posts
@LewisHowesDiscover Lewis Howes's best performing X content.
Lewis Howes has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post taps into a few powerful elements that make it resonate with people. First, it leverages the star power of Novak Djokovic, a globally recognized athlete, which instantly grabs attention. People love insights into the lives of successful individuals, especially when it comes to their mindset and strategies. The mention of "manifesting success" and "law of attraction" taps into popular self-help themes that many people are curious about. These concepts suggest that success is attainable through mindset shifts, which is an empowering message. The personal touch of sharing a video from five years ago creates a sense of nostalgia and authenticity. It’s like giving followers a behind-the-scenes glimpse into a pivotal moment, making them feel part of the journey. Lastly, the use of emojis adds a playful and engaging tone, making the post visually appealing and easy to digest. Overall, it’s a well-rounded post that combines celebrity appeal, motivational insights, and personal storytelling.
Post #2
Why This Post Performed Well
This post is a masterclass in storytelling and social proof, which is why it resonates so well. First, it hooks readers with a compelling origin story about @SriSri's extraordinary childhood, sparking curiosity and admiration. People love a good "before they were famous" narrative—it humanizes and elevates the subject simultaneously. Next, it leverages the power of numbers to showcase tangible impact. Listing specific achievements like building thousands of homes and educating tens of thousands of children offers concrete evidence of Sri Sri's influence. Numbers lend credibility and make the scale of his work more relatable and impressive. The post also taps into the universal desire for personal growth and better relationships. By promising insights into forgiveness and conscious relationships, it appeals to the reader's self-improvement instincts. Finally, the call to action is clear and enticing. The promise of learning from a revered figure like Sri Sri creates FOMO (fear of missing out), nudging people to click the link and listen.
Post #3
Why This Post Performed Well
This post hits home because it taps into universal human values and the existential reflection we all occasionally indulge in. First off, it contrasts material possessions with emotional connections, which is a classic way to get people to reassess their priorities. The use of a funeral scenario is a powerful psychological trigger—it forces readers to think about their own mortality and legacy, something that naturally garners attention and introspection. The list format is effective because it’s easy to digest and invites readers to mentally check off items, making the message more personal and engaging. Plus, the post subtly challenges societal norms that equate success with material wealth, resonating with those who feel disillusioned by the rat race. It’s a gentle reminder that life is more than just accumulating stuff, which is a refreshing message in a world often obsessed with consumerism. Ultimately, it appeals to the heart, not the wallet, and that's why it sticks.
Post #4
Why This Post Performed Well
This post likely resonated because it taps into a universal desire for growth and support in relationships. First, it challenges the traditional view of relationships as a merging of two people, instead celebrating independence. This appeals to the modern audience, especially those in their 30s, who value personal space and autonomy. The idea of a "deal" suggests a partnership, which feels more equal and balanced, rather than one person sacrificing for the other. It also subtly implies that relationships should be mutually beneficial, which aligns with the self-improvement trend popular on social media. The phrase "best version of themselves" is a buzzword in personal development circles, making it relatable and aspirational. Overall, the post's success lies in its ability to frame relationships as a supportive, growth-oriented partnership, which is both refreshing and empowering for those navigating love in today's world.
Post #5
Why This Post Performed Well
This post resonates because it taps into the universal desire for self-improvement and connection with like-minded individuals. Firstly, it appeals to the 30-something crowd who are often in a phase of introspection and growth. The mention of therapy and healing past wounds is relatable as many in this age group are actively working on personal development. The post also subtly creates a sense of exclusivity – "my kind of people" suggests a tribe or community, which is alluring. Everyone wants to feel like they belong to a group that shares their values. Moreover, the list of qualities – open-heartedness, responsibility, healthy habits, positivity – reads like a checklist of aspirational traits. People are drawn to content that reflects their ideal selves. Lastly, the casual "just saying" at the end softens the message, making it feel like a friendly conversation rather than a preachy lecture. This tone invites engagement and shares.
Post #6
Why This Post Performed Well
This post resonates because it taps into a universal truth about relationships that many people in their 30s are coming to appreciate. By contrasting superficial attraction with deeper, more meaningful connections, it speaks to a growing desire for authenticity and emotional depth. The list format makes it easy to digest and allows readers to quickly identify with the qualities they value in a partner. Each attribute mentioned—like loyalty, honesty, and generosity—are universally admired traits, making the post relatable to a broad audience. The post also subtly encourages self-reflection, prompting readers to consider what they truly value in their relationships. This kind of content often sparks engagement as people are inclined to share their own experiences or tag friends who embody these qualities. Overall, the post's success lies in its ability to articulate a common sentiment in a concise, relatable way that resonates with the values of its audience.
Post #7
Why This Post Performed Well
This post taps into the universal quest for self-love, a topic that resonates deeply with many people, especially those in their 30s who are often navigating personal growth and self-discovery. By posing a reflective question, it invites introspection and engagement right off the bat. The mention of Gurudev Sri Sri Ravi Shankar, a well-known spiritual leader, adds credibility and intrigue, drawing in those interested in spirituality and self-improvement. The post promises insights into profound topics like death, abundance, and purpose, which are big-ticket items for anyone seeking deeper meaning in life. The call to action is clear and accessible, directing readers to popular platforms like Apple Podcast and Spotify, making it easy for them to engage further. The use of emojis adds a casual and inviting tone, making the post feel friendly and approachable. Overall, it effectively combines curiosity, authority, and accessibility, which are key ingredients for a successful social media post.
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