Matt Gray's Best X Posts
@matt_gray_Discover Matt Gray's best performing X content.
Matt Gray has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post is a classic example of the "listicle" format that thrives on social media. First off, the age-specific hook is relatable. People in their 30s often reflect on their 20s, making this post resonate with anyone in that age bracket. It taps into the universal theme of hindsight and the desire for self-improvement. The promise of "24 lessons" is enticing. Lists are easy to digest and promise quick, actionable insights. Plus, the number 24 is specific enough to suggest depth but not so large that it feels overwhelming. The phrasing "I wish I knew" adds a personal touch, creating a sense of authenticity and vulnerability. It implies that these lessons are hard-earned, which adds value and credibility. Lastly, curiosity is a big driver here. Readers are intrigued to compare their own life lessons with those listed, sparking engagement and shares. It's a perfect blend of relatability, curiosity, and actionable content.
Post #2
Why This Post Performed Well
This post is a classic example of curiosity-driven engagement. By stating "This is what great writing looks like," it taps into the reader's desire to learn and improve. It's like dangling a carrot in front of someone who's always looking to sharpen their skills. The post is short and sweet, making it easy to digest and share. It also implies authority and expertise, suggesting that the poster knows what they're talking about. This builds trust and makes people more likely to engage. The open-ended nature of the statement invites discussion and debate, encouraging comments and shares as people weigh in with their own opinions on what constitutes great writing. Plus, it plays on the fear of missing out (FOMO) โ who doesn't want to know the secret to great writing? In essence, it's a perfect storm of intrigue, authority, and engagement, all wrapped up in a neat little package.
Post #3
Why This Post Performed Well
This post taps into the universal desire for happiness, which is a powerful motivator. The promise of being "happier than 98% of people" is an enticing claim that sparks curiosity and FOMO (fear of missing out), making readers eager to learn these habits. The use of "10 habits" suggests a listicle format, which is inherently appealing because it's easy to digest and promises quick, actionable insights. People love lists because they provide a sense of order and clarity, making the content seem more manageable and less overwhelming. The post's success also lies in its relatability. Everyone wants to be happier, and the idea that simple habits can lead to significant happiness boosts is reassuring. It implies that happiness is attainable and within reach, which is an encouraging message. Lastly, the competitive angle of being happier than most people adds a layer of intrigue, making the reader feel like they're gaining access to exclusive, life-changing information.
Post #4
Why This Post Performed Well
This post is a classic example of tapping into the dream of work-life balance while achieving financial success. The headline is a hook that combines two irresistible ideas: working minimal hours and making a massive income. It piques curiosity and promises a secret formula that many are eager to learn. The use of specific numbers, like "4 hours a day" and "$730,000 per month," adds credibility and intrigue. It suggests precision and real-world applicability, making the claim seem more believable. Moreover, the post appeals to the desire for freedom and autonomy, which resonates with many people in their 30s who may be feeling the grind of traditional work hours. The promise of a high income with minimal work is a powerful motivator, and it taps into the entrepreneurial spirit. Ultimately, itโs about selling a lifestyle, not just a strategy, which is why it grabs attention and encourages engagement.
Post #5
Why This Post Performed Well
This post hooks readers right from the start by challenging a common assumption: the countries of the future. By listing Japan, USA, and China, it taps into familiar narratives about global powerhouses, instantly grabbing attention. The phrase "Theyโre all wrong" is a classic curiosity trigger. It creates a gap in knowledge that people are eager to fill. The promise of revealing "One country" that stands out piques interest even further. Itโs the classic bait-and-switch technique, where readers expect one thing but are led to something unexpected. The open-ended nature of "Here it is (and why I believe itโs the future)" invites speculation and engagement. People are naturally curious to know which country is being referred to and why. This post also leverages the power of contrarian thinking. By going against the grain, it positions the writer as someone with unique insights, making readers more likely to share and discuss the content.
Post #6
Why This Post Performed Well
This post hits home for many because it taps into the universal theme of reflection and growth. The authorโs candid admission of past mistakes creates an instant connection. People love authenticity, and this post delivers it upfront. The age-specific angle (33 vs. 23) adds a layer of relatability, especially for those in their late 20s and early 30s who are often reflecting on their own life choices. The promise of "13 life lessons" sparks curiosity. Lists are a tried-and-true format because theyโre easy to digest and promise quick, actionable insights. The post also subtly offers hope and redemption. It suggests that itโs never too late to change, which is a comforting thought for anyone who feels stuck. Lastly, the call to "learn from my mistakes" positions the author as a mentor, appealing to those seeking guidance and wisdom without the preachiness. Overall, it's a perfect blend of vulnerability, relatability, and value.
Post #7
Why This Post Performed Well
This post taps into the nostalgia and excitement of the holiday season, which is a powerful emotional trigger. People love reminiscing about past Christmases, and ads are a big part of that festive memory bank. By listing "the 10 best Christmas ads of all time," it piques curiosity and invites readers to compare their own favorites. The inclusion of a luxury brand like Mercedes-Benz adds a touch of aspiration and sophistication, appealing to those who appreciate high-end products. Moreover, the year "2013" might remind people of a specific time in their lives, adding a personal connection. The list format is also a smart moveโit's easy to skim and digest, perfect for busy social media scrollers. Plus, it encourages engagement: people love to agree, disagree, and share their opinions on rankings, making it a conversation starter. Overall, it's a blend of nostalgia, curiosity, and engagement that makes this post a hit.
Post #8
Why This Post Performed Well
This post taps into the powerful allure of self-improvement and transformation. First off, the promise of "changing your life" is a bold claim that grabs attention. People are often on the lookout for ways to improve their lives, and TED Talks are already associated with high-quality, thought-provoking content. The structure of "9 TED Talks in 9 days" adds a sense of challenge and commitment, which can be appealing. It suggests a manageable, short-term plan for personal growth, making it less daunting than a long-term commitment. The number "9" is specific and intriguing enough to spark curiosity. It's not too overwhelming, yet it feels substantial enough to promise real impact. Moreover, the post appeals to the fear of missing out (FOMO). No one wants to miss out on life-changing insights, especially when theyโre just a click away. Overall, itโs a perfect blend of curiosity, promise, and practicality.
Post #9
Why This Post Performed Well
This post taps into the power of curiosity and nostalgia, two potent drivers of engagement. By promising a list of "the 10 best marketing ads of all time," it piques the interest of anyone with even a passing interest in marketing or advertising. People love lists because they offer a quick, digestible way to consume information, and the promise of a definitive ranking adds an authoritative appeal. The mention of Durex in 2010 as the first entry is intriguing. Durex is known for its clever and often cheeky advertising, which naturally draws attention. It also suggests that the list will be diverse and possibly humorous, encouraging people to read on. Additionally, the post leverages the power of nostalgia. People in their 30s likely remember the 2010s vividly, and this post invites them to reminisce about ads that might have impacted them personally or professionally. Overall, it's a smart blend of curiosity, nostalgia, and authoritative content.
Post #10
Why This Post Performed Well
This post did well because it taps into a universal desire: self-improvement without breaking the bank. By framing YouTube as a "virtual campus," it elevates the platform from a place of cat videos to a treasure trove of knowledge. The claim that "98% don't know the best professors" creates a sense of exclusivity and urgency. People love feeling like they're part of an elite group with insider knowledge. The promise of "top 10 channels" is like a shortcut to success, which is super appealing in our fast-paced world. Plus, lists are inherently clickable because they promise a quick, digestible format. The post also subtly challenges the reader's current habits, making them question if they're really using their time wisely. Overall, it combines the allure of free education, the thrill of discovering hidden gems, and the convenience of a curated list, making it irresistible for anyone eager to learn.
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