
Matt Barker's Best X Posts
@mattbarkercopyMark Barker is a social copywriter. He mainly writes and ghostwrites on LinkedIn
Matt Barker has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Post #2
Why This Post Performed Well
This post succeeds by revealing hidden truths about online client behavior. The opening line immediately challenges common beliefs. Short paragraphs and frequent breaks make it highly readable. The "dirty little secret" phrase creates intrigue. It explains why common engagement strategies fail. Provides actionable alternatives to typical advice. The insider perspective builds authority. "Future clients" framing creates immediacy. The private DM strategy feels exclusive and valuable. The free offer at the end provides clear next steps.
Post #3
Why This Post Performed Well
This post succeeds by offering a shortcut to success. The personal proof (14 months posting) builds credibility. "3 months to figure it out" acknowledges the learning curve. Free offer creates urgency with 24-hour limit. Email course format promises organized learning. "Save you 3 months" quantifies the value clearly. Clear call to action ("Reply 'course'"). Follow requirement builds audience naturally. Time-saving promise appeals to busy professionals. Demonstrates understanding of audience pain points.
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