Nicolas Cole's Best X Posts

@Nicolascole77

Nicolas Cole a digital writer and co-founder of Ship30.

Nicolas Cole has grown a big (and profitable) audience on X.

One of the reasons? The ability to create engaging content that got a lot of engagement.

Here are the 10 best posts (and why they worked):

Post #1

Nicolas Cole

@Nicolascole77

Everyone should have a ghostwriting business that makes $10k/month. Sadly, most overthink, never act, and waste years. Here's the playbook that took me from $0 to $20k/month in less than 60 days:

Why This Post Performed Well

This post hooks with a bold income claim ($10k/month). Addresses common obstacle (overthinking). Specific timeframe (60 days) makes goal feel achievable. Clear monetary target creates motivation. Image adds visual interest. Challenges excuses for not starting. Promises complete strategic framework. Income potential grabs attention. Actionable "playbook" suggests step-by-step guide. Urgent tone motivates immediate action.

Post #2

Nicolas Cole

@Nicolascole77

5 dead-simple steps to write a 60,000-word book in 30 days—even if you've never written a book before: THREAD

Why This Post Performed Well

This post succeeds by making a daunting task seem achievable. The phrase "dead-simple" removes intimidation barriers. Specific numbers (60,000 words, 30 days) make the goal concrete. "Even if you've never written" speaks directly to beginners. The clean visual presentation draws attention. Five steps feels manageable and digestible. Thread format promises detailed breakdown. The ambitious goal (book in 30 days) creates intrigue. Author's credibility makes the promise believable. Clear formatting signals organized, actionable content.

Post #3

Nicolas Cole

@Nicolascole77

The most creative company of the last century: Pixar. Back in 2017, Pixar storyboard artist Matthew Luhn shared their frameworks for Oscar-winning storytelling. Here's the breakdown of 4 rules everyone should know to tell captivating stories:

Why This Post Performed Well

This post capitalizes on Pixar's universal appeal and reputation. References specific expert (Matthew Luhn) adds credibility. "Oscar-winning" signals proven success methods. Focus on frameworks makes complex skills seem learnable. Four rules feels accessible and memorable. Visual element enhances engagement. Storytelling topic has broad application. Pixar's brand name attracts attention. Historical context (2017) adds depth. Promises insider knowledge of creative excellence.

Post #4

Nicolas Cole

@Nicolascole77

I asked 170,000 people for the best book they read in 2023. These 16 turned up the most (so they will make for great reading over the holidays):

Post #5

Nicolas Cole

@Nicolascole77

After 19 cohorts of Ship 30, over 10,000 students enrolled, and millions of dollars generated in revenue, we've learned something about email marketing—and I want to share it with you. Guess how many emails it takes for someone to buy? It’s not 1. It’s not 2... On average,

Why This Post Performed Well

This post builds suspense through question stacking. Uses specific data (19 cohorts, 10,000 students) to establish credibility. Revenue mention proves concept works. Builds curiosity about the magic number. Uses rhythm ("It's not 1. It's not 2...") to create engagement. Visual element supports the message. Shares insider knowledge from real experience. Promises to reveal industry secrets. Educational tone attracts business owners. Data-driven approach builds trust.

Post #6

Nicolas Cole

@Nicolascole77

These graphics summarize some of life's hardest lessons. 1/ Distractions fill the space we give them.

Why This Post Performed Well

This post leverages the psychology of self-reflection and personal growth, core themes that resonate deeply on social media. The format - starting with "1/" - signals a thread, creating anticipation for more insights. The term "life's hardest lessons" taps into universal experiences, making it highly relatable. The first lesson about distractions is particularly timely in our attention economy. Its simple, direct phrasing makes it quotable and shareable. The word "graphics" suggests visual content, which typically performs better on social platforms. The post essentially creates a knowledge gap that makes users want to see the rest of the thread.

Post #7

Nicolas Cole

@Nicolascole77

Copywriting tips to hang on your wall: 1. Don't sell. Help the customer transform. 2. Ditch formal language. Be simple. 3. Be a painkiller, not a vitamin. 4. Speak to 1 person—not "everyone." 5. Emphasize benefits, not features. 6. Share 1 shocking stat. 7. Be clear, not clever.

Why This Post Performed Well

This post works through practical, memorable advice. "Hang on your wall" suggests timeless value. Each tip contrasts common mistakes with solutions. Numbered format makes it easily digestible. Uses parallel structure for memorability. Actionable advice without fluff. Challenges conventional writing approaches. Focuses on transformation over features. Simple language demonstrates its own advice. Universal principles apply across industries.

Post #8

Nicolas Cole

@Nicolascole77

It took me 4 years to write my 1st book. And it took me 4 months to write my 2nd book. Now, I can write a 60,000 word book in 30 days. Here's the framework:

Post #9

Nicolas Cole

@Nicolascole77

Every writer should save these 2 screenshots on their desktop. Pixar's 22 rules of storytelling:

Why This Post Performed Well

This post went viral by leveraging multiple psychological triggers. The word "every" creates a sense of universal importance while "save" suggests unmissable value. Using "2 screenshots" is specific and promises quick consumption. Mentioning "Pixar" taps into the authority of a beloved storytelling powerhouse. The number "22" in "rules" suggests comprehensive knowledge while "rules" implies tested formulas for success. By framing it as something to "save on their desktop," it positions the content as a practical tool rather than just advice. The incompleteness drives users to engage to see the actual screenshots.