Eddy Quan's Best X Posts

@waronweakness

Talks about copywriting, writing and personal branding on email & X

Eddy Quan has grown a big (and profitable) audience on X.

One of the reasons? The ability to create engaging content that got a lot of engagement.

Here are the 10 best posts (and why they worked):

Post #1

Eddy Quan

@waronweakness

Ian Fleming created James Bond. He was also a Professional Life Enjoyer. His daily routine is something we can all learn from. In 1946, Ian Fleming purchased a piece of land in Jamaica with a private beach and hired a contractor to build a house with a first class view of the pristine Caribbean sea. He named the house Goldeneye. On 17 February 1952 Fleming began writing the first James Bond novel from his Goldeneye estate. The name of the novel is Casino Royale. Here is Fleming’s routine: He began each day with a morning dip in the Caribbean sea followed by a hearty breakfast with his wife Ann. Breakfast was always scrambled eggs, bacon and black coffee. Fleming drank coffee because he believed tea tasted like mud and caused the decline of the British Empire. At 9am, after kissing Ann, he would leave the breakfast table and go inside the main living room of Goldeneye where he had a desk in the corner by the windows. He would pull out his Imperial typewriter and write for the next three hours. At noon, he would stop writing and walk barefoot into the warm Jamaican sun. There, he would meet up with Ann and go down to his private beach to sunbathe and swim before lunch. After lunch, he would take a 1-2 hour royal afternoon nap. At around 5pm, he would return to his desk in the main living room of the Goldeneye estate and spend an hour or so going over what he had written earlier in the day. After making his corrections, he would take the type-written papers and place his manuscript in the left-hand drawer of his desk. This daily routine, which Fleming followed for the next dozen years, led him to write a total of twelve James Bond novels and two short story collections. In a speech he gave to students at Oxford, Ian fleming had this to say about his writing process: “Say whatever you want, research it properly, and write fast. Never look back. If you interrupt the writing of fast narrative with too much introspection and self-criticism you will be lucky if you write 500 words a day and you will be disgusted with them into the bargain.”

Why This Post Performed Well

This post did well because it taps into a cocktail of nostalgia, aspiration, and curiosity. First off, Ian Fleming and James Bond are iconic names that spark immediate recognition and interest. People love a peek behind the curtain, and this post delivers by revealing Fleming’s personal life and routine. It’s like getting a VIP tour of a celebrity’s daily life, which is inherently intriguing. The post also paints a vivid picture of an idyllic lifestyle—writing novels from a beautiful Jamaican estate, daily swims in the Caribbean, and leisurely naps. This appeals to the escapist fantasies of many readers who dream of a more relaxed, fulfilling life. Moreover, the post is structured like a story, with a beginning, middle, and end, making it easy to follow and engaging. The quirky detail about tea and the British Empire adds a touch of humor and personality, making Fleming relatable despite his larger-than-life persona. Overall, it’s a blend of inspiration, nostalgia, and a touch of humor that makes this post a hit.

Post #2

Eddy Quan

@waronweakness

Winston Churchill won the war while boozing heavy everyday. Steve Jobs founded the greatest tech company of the 21st century without knowing how to code. Trump never held elected office before being President. Their secret? They were all Professional Life Enjoyers. But here’s the catch… This is not a career you’ll find on the brochure of an Ivy League college. It was my friend Dave who introduced me to the hidden world of the Professional Life Enjoyer. This was back when I was a young buck on the rise at the bottom of the financial corporate ladder. It was a Friday night and I was drinking at a bar frequented by corporate suits like me when I ran into Dave. As always, he was surrounded by a group of the best dressed men and women at the bar. “Eddy! What’s up!?” We bro-hugged and shot the sh!t about what we were up to. I was hustling and grinding away in a corporate job that was crushing my soul. Meanwhile Dave was the same as he always is; a glass of champagne in his hand, a big radiating smile and wink on his face and a beautiful new model girlfriend in his arm. Dave’s always been a mystery to me. And by that I mean I’ve never seen him struggle in life. He’s the guy who always seems to be enjoying himself no matter what. Every time I run into him, he’s: > Dressed to the nines > Has a new model girlfriend > Is surrounded by beautiful people > Smiling, laughing, having fun and overall enjoying life Yet as far as I know he’s never had a “normal” job. He got along with every single student at school. He dropped out of law school after one semester to be a restaurateur. Now he co-owns 3 of the city’s top restaurants. He did the complete opposite of what me and everyone else I know who subscribes to the “hustle and grind” mentality like the rest of society. Go to college. Get a good job. Work hard. Hope you get a promotion. Buy a house. Etc. Then you have Dave. A guy who did the exact opposite yet enjoys privileges like: > Being able to walk into the hottest nightclub in town on the busiest night of the year without having to wait in line in hours like everyone else > Never have any money problems despite never having to work a normal job > Dates the most beautiful women > Eats, drinks and otherwise flaneurs while everyone is “hustling” > Being one call away from the most powerful entrepreneurs and politicians in town Do you know people like Dave? It took me years to understand HOW he does it. And I finally figured it out. I call it being a Professional Life Enjoyer. Call it a career, call it a skill, or call it a way of being. But it’s this very approach to life that lets guys like Dave, Steve Jobs, Winston Churchill and Donald Trump gain an Unfair Advantage and win big without having to “work hard” at it. Here’s how I made the transition to being a Life Enjoyer: Before you get all hot and excited, let me be clear that LIFE ENJOYMENT isn’t about early retirement or being lazy. There is some “work” involved but by the time you get to the end of this post you’ll have something most people never get in life; An Unrealistic Advantage. And this Unrealistic Advantage will put you in a Unique Position to WIN and become a PROFESSIONAL LIFE ENJOYER. Now why do I say Unrealistic Advantage? Well one thing I noticed early on in life is whenever I wanted to do something EXTRAORDINARY, the people around me would say my goal was “unrealistic”. Want to start a business? “Hmmm it’s unrealistic man. 90% of businesses fail in the first year. You’re better off getting a job.” Want to write a book? “Hmmm I dunno bro. Most authors struggle to sell even 100 books. It’s unrealistic to succeed as an author these days.” Want to get a six pack? “That’s totally unrealistic man. You need to be on steroids and have the money to pay for a private chef like Cristiano Ronaldo.” So that’s the first thing you need to understand. Ordinary people chase realistic goals. Life enjoyers chase extraordinary and unrealistic goals. And this gives you an Unrealistic Advantage. Like when the Nazis were on the footsteps of the British isles and everyone urged Churchill to negotiate with Hitler because it was “unrealistic” to fight him. Churchill told the British people to fight on. Was it unrealistic? Yes. Did he win? Also yes. And he did so while enjoying his daily dose of cigars, whiskey and champagne. Or when Donald Trump decided to run for the highest political office of the United States and everyone thought there’s no way the American people would elect a TV celebrity into office. It was, after all, an “unrealistic goal”. But he made it happen. And he did it while enjoying himself by trolling his opponents and the mainstream media. Want to be a Professional Life Enjoyer? Then you must: > Gain an Unfair Advantage. All Life Enjoyers operate from the knowledge that life is inherently unfair and the only way to win is to gain an unfair advantage of some kind. This can be as simple as “greasing” the maitre d at your favourite restaurant with an extra large tip so you always have a table even if you don’t have a reservation on the busiest night of the week. Or asking your friend for a job at his company instead of applying through a job ad and competing with everyone else. > Build as much Leverage as possible. Life Enjoyers are masters at gaining and exploiting leverage. This is how they’re able to enjoy more while seemingly doing less. For instance, one way I build massive leverage with my business is with my email list. Everytime I send an email with an offer, I’m essentially making a sales pitch to thousands of people all at once. Compare that to a door to door salesman (who has no leverage) and has to physically knock on thousands of doors to make the same amount of offers. > Trust your Gut Instinct. This is a fundamental personality trait that all Life Enjoyers share. Which is why most Life Enjoyers tend to do the opposite of conventional advice. My friend Dave dropped out of uni to become a restaurateur because his instinct told him it was the right thing to do even though his parents and friends urged him to finish law school. > Gain an Unfair Position. Normal people are always trying to do more. Make more money. Learn more skills. Do more work. Life Enjoyers are always looking for ways to gain an Unfair Position. Let’s take the simple example of getting your first client. A normal person would say “just send more DMs.” A Life Enjoyer understands that after he gets good case study, he won’t have to send any more DMs. So instead of spamming 1000 accounts with the same Cold DM, he makes a list of 10 dream clients and goes out of his way to sign them as clients even if it means working for free or lowering his fee. This is exactly how advertising legend David Ogily built the largest advertising agency in America when he had no clients. Ogilvy was a Life Enjoyer. > Enjoy Your Life No Matter What. Yes of course you have to “work” but Life Enjoyers remember something most people seem to have forgotten which is that Life is meant to be enjoyed. Even when you are “working”. This is why Life Enjoyers choose careers that are naturally enjoyable to them based on their personality traits and natural talents. And it’s why Life Enjoyers often talk about enjoying the process. This gives them a significant advantage over people who force themselves to “hustle and grind” only to end up with mediocre results. By simply enjoying what you do, you will gain an Unfair Advantage over the opposition which will give you better results which will give you even more life enjoyment. It’s a win-win game. I have more to say about this but if you want to learn more about being a Life Enjoyer feel free to follow me @waronweakness and click on the link in my bio to get daily tips on how to make munny as a Life Enjoyer. Or don’t. No matter what, I hope you’re enjoying your life as much as I am because our time here is short and life is simply too wonderful to not be enjoyed.

Why This Post Performed Well

This post did well because it taps into a deep-seated desire many people have: to enjoy life without succumbing to the grind. It cleverly juxtaposes famous figures like Churchill, Jobs, and Trump, who achieved great success without following conventional paths, with the author's friend Dave, who embodies the "Professional Life Enjoyer" lifestyle. This narrative challenges the traditional hustle culture, resonating with those who feel trapped in their 9-to-5 jobs. The post's storytelling approach is engaging, using vivid imagery and relatable scenarios to paint a picture of an enviable lifestyle. The author also introduces the concept of an "Unrealistic Advantage," which is intriguing and promises a secret to success that isn’t widely known or taught. By offering a new perspective on success and happiness, the post inspires readers to rethink their approach to life and career, making it shareable and discussion-worthy. Plus, the casual, conversational tone makes it easy to digest and relatable.

Post #3

Eddy Quan

@waronweakness

Spoke to a guy who makes $50,000/mo on Twitter. No logo No coding No website No complex funnels. Just a simple 6 step system. All you need is a Twitter account and a way to send emails. Here's the breakdown (you're gonna want to bookmark this):

Why This Post Performed Well

This post taps into a powerful mix of curiosity and simplicity, which is why it performed so well. First off, it grabs attention with the mention of a $50,000/month income, which is an enticing figure for anyone looking to make money online. It immediately sets the stage for intrigue by mentioning that this impressive income is achieved without the usual hurdles like logos, coding, or complex funnels. This appeals to the reader's desire for a straightforward path to success, eliminating perceived barriers. The mention of a "simple 6 step system" adds to the allure, promising an easy-to-follow formula. By stating all you need is a Twitter account and a way to send emails, it lowers the entry barrier, making it feel accessible to anyone. The call to action to bookmark the post creates a sense of urgency and importance, encouraging engagement and shares. Overall, it's a masterclass in hooking readers with simplicity and potential.

Post #4

Eddy Quan

@waronweakness

The modern tragedy: A man throws his dreams in the trash for a stable salary, alcohol-ridden weekends and the ability to religiously follow a sports team.

Why This Post Performed Well

This post taps into the existential crisis that many people in their 30s face, making it super relatable. It paints a vivid picture of the "modern tragedy," which is a catchy phrase that grabs attention right away. The juxtaposition of "dreams" versus "stable salary" hits home for those who feel stuck in the grind, yearning for something more fulfilling. The mention of "alcohol-ridden weekends" and "religiously follow a sports team" adds a layer of familiarity and routine that many can relate to, making the post feel personal. It subtly criticizes the societal norms that pressure individuals to sacrifice passion for stability, which resonates with those questioning their life choices. The post is short and punchy, making it easy to read and share, which boosts engagement. Overall, it’s a thought-provoking post that sparks introspection and conversation, which is why it performed well.

Post #5

Eddy Quan

@waronweakness

Men only want two things

Why This Post Performed Well

This post taps into the age-old stereotype about men being simple creatures with basic desires, which makes it instantly relatable and shareable. The phrase "men only want two things" is intentionally vague, sparking curiosity and inviting readers to fill in the blanks with their own assumptions or experiences. This open-endedness encourages engagement, as people are likely to comment with their own humorous or sarcastic takes on what those two things might be. The post also plays into the human love for stereotypes and generalizations, which, while not always accurate, are often entertaining and provoke discussion. Moreover, the simplicity and brevity of the post make it highly shareable. It’s easy to read, understand, and react to, which is key for social media success. The post's humor and relatability make it a perfect candidate for going viral, as people love sharing content that reflects their own thoughts or makes them laugh.

Post #6

Eddy Quan

@waronweakness

My first writing gig paid me $500-$1,000 per month. This year I'll make an average of $15,000-$20,000 per month while writing 2-3 hours per day, a few days per week. Here are the exact steps to take so you can do the same without the guesswork 👇

Why This Post Performed Well

This post hits the sweet spot for a few reasons. First off, it taps into the classic "rags to riches" narrative, which is always a crowd-pleaser. People love a good success story, especially when it feels achievable. The leap from $500 to $20,000 a month is massive, yet the writer makes it sound doable with just a few hours of work per day. That’s a dream scenario for many. The post also promises a clear, step-by-step guide, which is incredibly enticing. It removes the guesswork and offers a roadmap to success. This is particularly appealing to those who feel stuck or overwhelmed by the idea of starting something new. Lastly, the post uses specific numbers, which makes it feel more credible and tangible. It’s not just vague promises; it's concrete figures that people can latch onto. This combination of relatability, promise of guidance, and specificity is what makes this post a winner.

Post #7

Eddy Quan

@waronweakness

My goal in life isn't to get rich. My goal is to get to a point where I only do 4 hours of focused work per day, talk to no-one, and spend the rest of the time reading books, pursuing my curiosity and spending time with people I love. Working on it.

Why This Post Performed Well

This post resonates because it taps into the universal desire for balance and fulfillment over material wealth. In today's hustle culture, where working long hours is often glorified, the idea of working just four focused hours a day feels like a breath of fresh air. The mention of reading and pursuing curiosity speaks to a yearning for intellectual freedom and personal growth, which many people crave but often neglect due to busy schedules. The emphasis on spending time with loved ones adds an emotional layer, reminding readers of the importance of relationships over riches. The phrase "working on it" makes the goal feel attainable and relatable, suggesting that the poster is on a journey similar to the reader's own. It's aspirational yet grounded, offering a vision of success that isn't about money but about living life on one's own terms. This post is a subtle rebellion against societal norms, and that's why it hits home.

Post #8

Eddy Quan

@waronweakness

My one person online business makes $20k+ per month and I only work 3-4 hours per day. No cold showers No productivity apps No fancy morning routines Here's the 5 step process I use to get shit done and get paid (even if you're the world's laziest person):

Why This Post Performed Well

This post hits a sweet spot by appealing to the dream of many: making a solid income with minimal effort. First off, the headline is a hook. It immediately grabs attention by promising a high income with limited work hours. For a 30-year-old audience, this is gold—balancing work and life is a common struggle, and this post suggests a solution. The post cleverly dismisses popular productivity clichés like cold showers and fancy routines, which can feel overwhelming or unattainable. By doing so, it positions itself as a relatable and realistic approach, appealing to those who feel bogged down by the hustle culture. The promise of a "5 step process" is enticing because it suggests simplicity and structure—a clear path to follow. Lastly, the phrase "even if you're the world's laziest person" is a playful nudge that lowers the barrier to entry, making the process feel accessible to everyone.

Post #9

Eddy Quan

@waronweakness

Elon built Tesla into a $705 billion business without the best cars. Connor McGregor became the highest paid UFC fighter without being the best mixed martial artist. How? They hacked into your brain with storytelling. Here's the breakdown (based on science):

Why This Post Performed Well

This post taps into a few psychological and market dynamics that make it a hit. First, it uses two high-profile figures—Elon Musk and Conor McGregor—who are already captivating personalities. People love to read about success stories, especially when they involve well-known names. The post challenges conventional wisdom by suggesting that success isn't just about being "the best" in a technical sense. This is intriguing and makes readers curious. The word "hack" is a trigger word that suggests a shortcut or secret, which naturally piques interest. The promise of a "breakdown based on science" adds credibility and makes the reader feel like they're about to gain valuable, actionable insights. The storytelling angle is relatable. Everyone loves a good story, and the idea that storytelling can lead to massive success is both inspiring and accessible. Overall, the post is a mix of curiosity, authority, and relatability, making it highly shareable and engaging.

Post #10

Eddy Quan

@waronweakness

Apple is worth $2.23 trillion. In 2020, US presidential candidates raised $4.1 billion. Their secret? They built a cult-like following by hacking into the 7 Addictions of the Human Mind. Here they are so you don't join a cult by accident (#5 will shock you to your core):

Why This Post Performed Well

This post taps into a few psychological triggers that make it a hit. First, it starts with a jaw-dropping comparison: Apple's $2.23 trillion valuation versus the $4.1 billion raised by US presidential candidates. This contrast grabs attention because it highlights the sheer scale of Apple's success, making readers curious about the secret sauce behind it. Next, the post teases the "7 Addictions of the Human Mind," which plays on our innate curiosity and fear of missing out (FOMO). By suggesting that these addictions are so powerful they could lead to joining a cult, it adds an element of intrigue and urgency. The phrase "hacking into" implies a secret or shortcut, appealing to those looking for quick insights or life hacks. Finally, the promise that "#5 will shock you to your core" is a classic clickbait tactic, encouraging engagement by promising a surprising revelation. Overall, it's a clever mix of curiosity, fear, and intrigue that keeps readers hooked.