Gary Vaynerchuk's Best X Posts
@garyveeThe "HUSTLE!" guru
Gary Vaynerchuk has grown a big (and profitable) audience on X.
One of the reasons? The ability to create engaging content that got a lot of engagement.
Here are the 10 best posts (and why they worked):
Post #1
Why This Post Performed Well
This post cleverly taps into the power of community and exclusivity, two potent motivators for engagement. First off, it's a giveaway, and who doesn't love free stuff? The promise of winning an "iconic" item instantly grabs attention and piques curiosity. The use of the word "iconic" adds a layer of desirability, making the prize seem valuable and sought-after. The call to action is straightforward: retweet and say "salmon" in the Discord. This simplicity lowers the barrier to entry, encouraging more people to participate. Plus, the quirky requirement to say "salmon" adds a playful twist, making the task memorable and fun. By directing participants to Discord, the post also fosters community building. It nudges people to join a space where they can engage more deeply with the brand and like-minded individuals, potentially converting them into long-term followers or customers. Overall, it's a well-crafted post that leverages curiosity, simplicity, and community to drive engagement.
Post #2
Why This Post Performed Well
This post taps into a universal truth: the power of kindness. It's relatable because most people have experienced the positive effects of being kind or receiving kindness. The phrase "kindness to others is the answer you've been searching for" speaks directly to the reader's quest for happiness or fulfillment, making it personal and engaging. The idea that "when EVERYONE becomes your FRIEND... you win" is both simple and profound. It suggests that success isn't just about personal achievements but about building relationships, which resonates with people who value community and connection. The use of "EVERYONE" and "FRIEND" in capital letters emphasizes inclusivity and connection, which are appealing in a world where many feel isolated. The heart emoji at the end adds a touch of warmth and sincerity, making the message feel genuine and heartfelt. Overall, the post's positive and inclusive message encourages sharing, as people love spreading good vibes.
Post #3
Why This Post Performed Well
This post is a goldmine for engagement, and here's why: First off, it's a birthday announcement, and people love to celebrate! Birthdays naturally draw attention and interaction because followers want to send their best wishes. It's a built-in engagement booster. Then, there's the mention of giving away @veefriends. Who doesn't love free stuff? Giveaways are a proven strategy to increase likes, shares, and comments. Plus, @veefriends is a popular NFT brand, so it taps into the excitement of the NFT community. The mention of buying NFTs adds another layer. It shows the poster is actively involved in the NFT space, appealing to those interested in digital assets. It sparks curiosity and conversation about what NFTs they might buy. Finally, the use of emojis and "xoxoxo" adds a personal and playful touch, making the post feel friendly and approachable. This casual tone invites more interaction and makes followers feel like they're part of the celebration.
Post #4
Why This Post Performed Well
This post taps into a universal feeling of anticipation and hope, which is why it resonates so well. The phrase "a lot of people are about to win" is vague enough to spark curiosity, yet positive enough to evoke excitement. It plays on the psychological principle of FOMO (Fear of Missing Out), making readers wonder if they could be one of the winners. The smiley face at the end adds a touch of friendliness and warmth, making the message feel more personal and inviting. In terms of market appeal, this post is a masterclass in creating engagement without revealing too much. It encourages people to comment or share, driven by the desire to be part of something big or to simply express their excitement. The simplicity of the message also makes it highly shareable, allowing it to spread quickly across different platforms. Overall, it’s a clever way to build anticipation and community.
Post #5
Why This Post Performed Well
This post taps into a few key psychological and market trends that make it resonate well. First, it hits the FOMO nerve—fear of missing out. NFTs have been a hot topic, and the post suggests it's time to get involved, nudging people who’ve been on the fence to take action. The casual tone ("Feel like it’s time") makes it relatable and less intimidating, which is crucial in the often complex world of NFTs. By mentioning "homework," it acknowledges that investing in NFTs requires research, which adds a layer of responsibility and credibility to the message. It’s not just about jumping on the bandwagon; it’s about making informed decisions. This balance between urgency and caution is appealing to a 30-something audience who are likely thinking about financial opportunities but also wary of risks. The post also invites engagement—people love to share their own NFT experiences or seek advice, making it a conversation starter.
Post #6
Why This Post Performed Well
This post taps into FOMO (Fear of Missing Out) by drawing parallels between NFTs and past digital revolutions like websites and social media. By referencing 2005 and 2015, it cleverly evokes nostalgia, reminding readers of the early adopters who benefited from embracing new tech trends. The comparison makes NFTs feel like a natural evolution rather than a risky venture, which lowers the psychological barrier for those hesitant about diving into the NFT space. The phrase "just digital infrastructure" simplifies the concept, making NFTs sound like a necessary, non-intimidating tool for business growth. This demystification is appealing to business-minded individuals who might be wary of the hype surrounding NFTs. The post’s straightforward language and relatable timeline make it easily digestible, encouraging shares and engagement from those who want to position themselves as forward-thinking. It’s a clever mix of nostalgia, urgency, and simplification that resonates well with a 30-something audience.
Post #7
Why This Post Performed Well
This post is a classic example of tapping into the human desire for growth and transformation. By using the word "evolving," it implies a journey, which is something people in their 30s can deeply resonate with. Life's not static, and this post acknowledges that. The phrase "they think you're done" introduces an external antagonist, creating a subtle us-versus-them dynamic. This can be incredibly motivating, as it speaks to anyone who's ever felt underestimated or pigeonholed. Then, the twist: "I think most of you haven’t started." This is a powerful call to action. It suggests untapped potential and encourages self-reflection. It's like saying, "Hey, there's more to you than even you realize." The informal tone, with "my friends," makes it feel personal and supportive, almost like a pep talk. In essence, it’s a perfect blend of motivation, relatability, and a dash of rebellion against the status quo.
Post #8
Post #9
Why This Post Performed Well
This post hits the nail on the head for a few reasons. First, it taps into the fear of being scammed, which is a universal concern, especially in the complex world of NFTs and Web3. By highlighting a common pitfall—Discord DMs—it immediately grabs attention because it offers a practical tip that can save people from potential losses. The use of emojis and casual language makes the post feel like advice from a friend rather than a lecture, which is more engaging and relatable. The phrase "if it’s too good to be true, it is" is a classic, easily digestible piece of wisdom that resonates because it's a rule of thumb many people already understand. Finally, the post appeals to the human tendency to get excited about winning, which is a clever way to remind people to stay grounded and cautious. This combination of fear, familiarity, and friendly advice makes it a compelling read.
Post #10
Why This Post Performed Well
This post hits a sweet spot for a lot of people, especially those hustling to achieve their dreams. First off, it taps into the universal experience of being doubted or underestimated. Who hasn't been called "stupid" at some point, right? This instantly creates a connection with the reader. Then, it flips the script with the "lucky" part. It's a classic underdog story, and people love a good comeback tale. It gives hope that hard work will eventually pay off, turning skeptics into admirers. The emojis add a personal touch, making the message feel more genuine and relatable. The purple heart and sun suggest positivity and warmth, reinforcing the idea of staying positive despite criticism. The post's structure is also clever. The use of ellipses and quotation marks creates a conversational tone, making it feel like friendly advice rather than a lecture. Overall, it's motivational, relatable, and easy to digest—perfect for social media.
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