Mark Tilbury's Best X Posts

Why This Post Performed Well

This post is a masterclass in curiosity-driven engagement. Starting with "I'm 57," it immediately piques interest. Why is the age relevant? It sets the stage for authority and experience, suggesting wisdom is about to be shared. Then comes the hook: "If you're ambitious but lazy, please read this." This line is genius because it targets a broad audience. Let's face it, many people see themselves as ambitious but also struggle with laziness. The juxtaposition of "ambitious" and "lazy" is relatable and taps into a common internal conflict. The post promises a solution or insight into this paradox, which is irresistible. The language is direct and personal, making it feel like a conversation rather than a lecture. This approach lowers defenses and invites engagement, as people are more likely to comment, share, or at least read on to see how this 57-year-old tackles the dilemma. It's a perfect blend of authority, relatability, and curiosity.